Why business owners need a mobile app
Mobile apps are the fastest growing segment in mobile marketing, and will be a driving force for any business to achieve not only sales success but to establish brand loyalty. All SME’s need to be up to speed with the technological developments, as well as keep pace in the market and MOST IMPORTANTLY be of use to their customers. It is no longer a question of whether your business will adopt a mobile strategy, but rather when it will happen. Here are 5 reasons why you should invest in a mobile app:
- The very near future is going to be all about mobile
Estimates are that by 2015 there will be over 2 billion smart phones in use. Of these users approximately 39% will not even own a laptop or desktop computer. The only way they will be able to access the World Wide Web, is via their smartphone of tablet. Pair that information with the fact that 55% of searches on mobile devices result in some form of action, either a visit to an actual bricks and mortar store front, a telephone call, or a purchase, confirms the relevance of mobile devices. An astute business owner will realize that early adoption is the key, and be at the fore front of the mobile revolution.
- Mobile will encourage local shopping
Small business owners who lean on their local community will need to start thinking of their mobile strategy if they are to stay competitive, and hope to increase their market share. A recent study done by Pew Internet & American Life Project, has shown that 74% of smartphone owners use location services to find places they plan to visit, such as retail stores, restaurants, and cafes. Another study conducted in 2013 indicated that 66% of buyers planned to do their Christmas shopping in local and independent stores, and that 68% of them planned on using their mobile devices to assist them with purchases.
- Mobile payments
Some merchants have already begun offering mobile payment methods for consumers, and all major processing companies have invested heavily in updating aging hardware to be able to transition to mobile payment systems. Apple, and Android devices are already capable, and it won’t be long before the option of mobile payment will be as prevalent as the traditional plastic credit card. It is no longer the American Express card that people don’t leave home without – it is the smartphone!
To keep your customers coming back, its time you not only show them you value their business but you prove it as well. How can you do this with a mobile app? A built in loyalty program will do the trick! This will not only give your customers further incentive to shop with you, but will also make sure that your app is not something that is downloaded and then deleted shortly after. Studies have shown that applications with any types of rewards are maintained on mobile devices, even if the user no longer uses the app. Investing in mobile is a good way for business owners to stay competitive and relevant in their respective fields. The future is now!
- Speed and all the other virtues
Today’s consumer does not only want quick and instant service, they expect it. If a customer cannot get they want out of your website within a few seconds, they are on to the next one, likely your competition. If your business has developed its own smartphone app, your customers will be able to contact you in seconds, and it will be much easier for them to do it this way. It is services like this that will separate you from your competition!