November 2014 – Loyalty Apps – A New Way Of Doing Business

Regardless of the size of your business, customer loyalty programs ensure more repeat business than any other form of advertising. However you need to make sure that your customers are participating, and are able to advantages of your program.

The easiest way to promote your loyalty program is to do it at the point of sale, face to face with your customer. It is imperative that your employees are well trained and enthusiastic when promoting your program. The customer is already committed to buying something from you, why would they not want to receive some type of a reward for giving you their business? If your business has the ability at the time a transaction is being made, it would be an easy way to help your customer sign up, or download your program, alternatively if you are a high volume enterprise, then having professionally printed material explaining how the customer would be able to join your program at a later time would be important. In both scenarios there should be clearly marked signs outlining how to join, and what the benefits of your program are.

Featuring your loyalty app, with the links of the respective app stores, in all your marketing material, is also an excellent way to quickly gain users. Places that would be helpful are, your website, your company facebook page, your company twitter account, and other company social media accounts…

For any loyalty program to work, it essential that you are able to get your customers to adopt it. Offering an instant reward upon signing up is a tool that is also very effective; for example, upon signing up for your program, offer the customer an instant savings or a gift. This will dramatically increase early adoption, and get your program off to a good start.

At Mass Mobile Apps, we have account experts that can help you structure a program, and ensure your success. Contact us to get started! [contact-form subject=’Contact from Blog’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]

No longer hold the belief that building loyalty is through discounting, but rather by building a strong bond between brand and customer. The connections that customers attach to a brand must also be considered as being added value. Businesses that have already made their brand mobile and sociable have risen to the top by prioritizing loyalty and by developing emotional connections with their customer.

The customer is the heart of a business, and a good way to increase customer satisfaction is to keep the customers needs central to all business operations, from the top down. Furthermore, by incorporating current technology to ensure a business provides the customer service that consumers expect, business owners can expect to turn that loyalty into increased revenue and a healthier bottom line.

The most anticipated holiday season of the year is only 30 days away businesses must be prepared to leverage this technology to increase customer retention which will translate into a successful Christmas season!

Here are a few steps you can take to ensure that your Holiday Season is the best one yet!

1. Content Marketing – Keep it fun and reflective of the season, special promos and themes

2. Discounted Shipping – Offer special rates for delivery

3. Social Media – Make regular updates, especially during the holidays when usage is at its peak!

4. Customer Service – OVER DELIVER!

5. Support a Local Charity – Tis the season for giving…setup a promotion with a local charity

6. Appify – Get a gift that keeps on giving – to your customers! Mobile apps can update customers on current events and offers that your business has, and with features like push notifications, you will have access to your customers 24/7!