A recent study conducted by Oracle found that over 85% of young people “Millennials” (ages 18-34) own a smart phone. Marketers are rapidly moving in the direction of native mobile applications – or Mobile Apps. In the process marketers, and business owners in general understand that it is not adds that engage young people, its apps!
This consumer segment cannot be discounted when looking to take advantage of growth opportunities. That is where Mobile Apps come in, if you are a small business owner, you can now obtain a completely custom mobile solution, that in the past has been dominated by big budget corporations. There still exists today a misconception that apps are difficult to maintain, and expensive to produce, that is simply no longer true. The study shows that this group of people are using their smart phones for a wide range of uses; everything from paying a bill, interacting on social media shopping, and watching video. Another study conducted by Flurry Mobile Analytics, showed that 88% of time that people in general spend on their smart phones are spent in native mobile apps.
Top items millennials prefer to do or have in-app (by percentage):
74% – Purchase a product or service through a company’s app
65% – Flag issues or raise complaint/concerns that are submitted directly to the company
62% – Receive notice of upcoming deals/offers
60% – Advice on how to best use products/services received from the company
Always maintain your brands identity and continuity throughout all marketing channels. Try to incorporate functionality that would be beneficial to your users, for example: a Realtor may want to include a mortgage calculator, a Salon a calendar to schedule appointments, a boutique a gallery, and everyone should include some form of loyalty – its cliché but if you build it they will come. Just give them a reason to keep coming back.