For the first time, mobile devices outnumber people. This benchmark underscores a crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.
Eighty-five percent of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them increasingly choose to do so via smartphones and tablets. A mobile strategy can help companies of all sizes reach more customers and help maintain a strong market presence.
But creating a mobile strategy involves more than building an app. A great strategy ensures that your in-person, mobile and traditional online experiences communicate a cohesive message that motivates customers to interact with your business. Here are five ways to maximize your mobile efforts:
- Design great experiences.
Make sure you deliver a customer experience that enables users to interact with your brand in new and exciting ways. Most users have experienced the frustrations of trying to navigate a mobile website, with distorted layouts and impossible navigation. This is why they prefer a native app experience. So when you are planning your app with your developer, make sure you address ease of use, and functionality.
- Make your strategy scalable.
Mobile App downloads are projected to double during the next 3 year period, and the smartphone market is forecasted to grow by more than 10 percent every year for the next four or five years. Your mobile strategy must be flexible, so allow and plan for rapid growth.
- Look to Unify User Experience.
When possible look to align user experience across multiple channels, make the visual of your app align with that of your website, online shop, and your bricks and mortar location. Having the ability to link to your facebook, twitter, website and ecommerce sites is a definite plus.
- Find a strong team.
A bare-bones app can cost upwards of $10,000 to develop, and developing a more in depth experience can run in into the hundreds of thousands of dollars. Having a solid team of developers is critical to building successful apps. Look at the experience of your prospective developers, and if at all possible contact some of their existing clientele for feedback on support, and overall satisfaction.
- Extend your OWN Brand.
There are 2 different models that enable business owners today to launch a mobile strategy. The first is to join a community of merchants inside of the app of the developer. Your company will appear geographically alongside other participating merchants. While you may expose your brand to potential customers that may have never heard about you, the probability is that you will not. Why because users of these types of Apps, do not look for other merchants when using the loyalty aspect of the app at their businesses of choice. Additionally you will be required to promote this app to your customers, and if you do gain some from your inclusion you may also lose some for the same reason. The second and most effective is to develop your OWN custom app, where you do not share your customers with your competition, and you extend your own brand, with your logo and the credibility that comes along with having your own custom app.
A mobile strategy that’s tailored to your goals and connected to your customers’ needs will help you connect with your target audience on a deeper level, additionally a strong mobile strategy will also accelerate your company’s growth in a market place where mobile technology is quickly becoming an expected avenue to maintain and nurture customer relationships.
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