How to Build a Custom Mobile App

  1. Conceptualize Your App:
    • Define the purpose and functionality of your app.
    • Identify your target audience and their needs.
    • Outline the main features and screens your app will have.
  2. Sign Up and Log In:
    • Visit the website of the no-code mobile app building platform (e.g., Mass Mobile Apps).
    • Sign up for an account if you haven’t already.
    • Log in to your account.
  3. Choose a Template or Start from Scratch:
    • Many no-code platforms offer pre-designed templates for different types of apps.
    • Select a template that closely matches your app’s concept or start with a blank canvas.
  4. Design Your App:
    • Customize the app’s layout, color scheme, fonts, and branding elements.
    • Add and the required features your app will need.
  5. Add Screens and Content:
    • Create the content for the features you added, for example if you added food ordering, then you will need to add menu items into your app.
    • Use drag-and-drop tools to add buttons, text, images, videos, forms, and other interactive elements.
    • Configure navigation between screens using links, buttons, or menus.
  6. Configure Integrated Rewards Programs:
    • Rewards programs are vital for the success of your app, its the hook that keeps your app on your customers device
    • Most platforms have pre built basic solutions like digital stamp cards or coupons you can add seamlessly
    • If you are looking for more robust options its important to investigate the platform on which you will be building your app. Mass Mobile Apps has 11 different feature rich rewards programs that can be customized to fit your businesses needs.
  7. Test Your App:
    • Use the platform’s built-in preview function to test your app’s functionality and appearance.
    • Check for any usability issues, glitches, or design inconsistencies.
  8. Refine and Iterate:
    • Based on testing, make necessary adjustments to the design, layout, and functionality.
    • Optimize the user experience and fix any identified issues.
  9. Publish Your App:
    • Once you’re satisfied with your app, follow the platform’s guidelines to publish it.
    • This will involve generating an AAB file (for Android) and submitting your app to an app store (e.g., Apple App Store, Google Play Store).
  10. Market and Promote:
    • Share your app with your customers through social media, email campaigns, and other marketing channels.
    • Rewarding your customers for sharing your app is a sure fire way to get downloads.

If your app’s requirements are more sophisticated, you might eventually need to transition to a platform like ours that can customize features based on your requirements, or move to a custom-coded solution where you will need to hire a development team. Mass Mobile Apps can handle your project whichever way you choose to go.

How Can a Mobile App Help Your Business in 2023

Mobile apps have become an essential tool for businesses in today’s digital age. Here are a few reasons why mobile apps can be beneficial for your business:

  1. Increased customer engagement: Mobile apps allow businesses to connect with customers in a more personal and direct way. With push notifications, businesses can easily keep customers informed about promotions, sales, and other important information.
  2. Improved customer loyalty: Mobile apps can help businesses build customer loyalty by providing a convenient and personalized experience. Features such as loyalty programs and rewards can encourage customers to return to the app and make repeat purchases.
  3. Increased sales: Mobile apps can help businesses increase sales by providing customers with a quick and easy way to make purchases. With in-app purchasing, customers can make a purchase without ever leaving the app, making the process seamless and convenient.
  4. Cost-effective marketing: Mobile apps can be an cost-effective way for businesses to reach and engage customers. Marketing campaigns can be targeted specifically to app users, and push notifications can be used to promote sales and special offers.
  5. Improved customer service: Mobile apps can also be used to improve customer service by providing customers with easy access to information and support. Features such as chatbots and FAQ sections can help customers find the information they need quickly and easily.

Overall, mobile apps can be a powerful tool for businesses looking to improve customer engagement, increase sales, and build customer loyalty. With the increasing popularity of mobile devices, it is becoming increasingly important for businesses to have a mobile app to stay competitive in today’s digital landscape.

*This article was written with ChatGPT

Contact Us to Find Out How We Can Help!

When Will Your Company Go Mobile?

If you are a business owner today — no matter what size your business is — you need to start thinking about a mobile-first strategy if you have not already done so. In today’s world, businesses everywhere are looking for an edge, especially small businesses. Mobile can be that edge.

It is no longer a question of if your business should adopt a mobile strategy, the question is when. When small business owners start their research into app development, they might be discouraged when they find out what it is going to cost. The average mobile app can cost $270,000 to develop, according to a survey from Kinvey.

Those figures are sure to scare away most small business owners, and even some of the bigger ones. I have some unique insights into this process, having seen it from both sides. I have a retail background and in 2014, I was looking for a way to better connect with my customers. I tried many of the marketing tools available to me, including radio, magazines, flyers, email, social media and paid web. Some avenues had results and others did not, but with all the competition for the attention of my customers, it became increasingly difficult to stand out.

The goal of my marketing efforts was to get my message in front of my customers in the most effective way possible and to increase sales as a direct result of those efforts. A Google search for how to increase sales resulted in my “aha moment.” Businesses with loyalty programs generally have profits that are higher than businesses without one, and companies like Starbucks saw a 26% increase in profits after introducing a loyalty program. I began looking for ways to implement a loyalty program for my business and after a few days of research settled on a mobile loyalty app. In 2014, the mobile app landscape was not where it is today and what I was looking for did not exist, so I went out and built it.

As a retail owner who also founded an app development company, I know that a business owner today can design, build and publish their own custom mobile app for less than it would cost them to publish 10,000 flyers just once. The mobile app today is as essential to businesses as a website has been in the past. Over time, I believe it will become the most effective way to connect with and engage your customers.

If you look back 20 years, how many businesses had a website? Today, a business without a website is like a business without a sign. If I look ahead five years, I can imagine a landscape where mobile is the dominant medium — even more so than it is today.

When looking for a mobile solution, it is important to make sure that the solutions being offered are ones that you will use. There are a lot of mobile app builders available today, and the solutions they provide are as different as the businesses they serve. Look for a platform where you can speak to a real live person to get a full understanding of the solutions they offer.  Features are important, and like anything, it is quality, not quantity that matters here. Look for the types of features that you will use in your business.

For example, almost every mobile app builder offers some type of loyalty program. Most that I have seen are simple programs like a digital stamp card — buy nine and get your tenth free. If you are running a cafe, that might be sufficient, but most other types of businesses will need something a little more robust. In designing our loyalty system, I really wanted to have something that would not only reward my customers but would boost my bottom line. As a result, we introduced transaction-based rewards where users are rewarded for the purchases they make. The more they spend the more they earn. This is a win-win proposition for both the consumer and the business owner. When thinking about making a purchase, the consumer is incentivized to not only buy with you but to spend more when they do. The business owner can now offer rewards instead of discounts and ensure that their best customers receive the most rewards.

That is one example of how different features can be between app providers, even if they sound the same. While you think you are comparing apples to apples, in reality, the two offerings could be very different. Do your research, check out more than one company and tell them what you are looking for and what you hope to gain with your mobile app. This is an extremely important decision, and you need to do it right the first time because unlike a website that can be redesigned if you are unhappy with it, moving to a new mobile app platform will not only cost you more money, it will cost you more time and you will lose the downloads you have accumulated.

Your company’s shift to mobile is an inevitability. It’s no longer if you go mobile, but when.

How much is an app worth? Apple will soon make you choose

A huge swath of American consumers will soon have to make a choice about how they support their favorite apps, and an entire industry is on the edge of their seat, waiting. Why? Because Apple made it so. They even made a very big deal of it on World Privacy Day in January.

If you have an Apple device, you’re likely running iOS 14, even if it’s not the most current iPhone 12. Typically, 50% of iPhones are successfully updated to the latest OS within 30 days of launch — and as of December 2020, 80% of iPhones were running iOS 14.

If you’ve updated and successfully removed the red notification from your settings app, it also means you are now using the new operating system and according to Apple, “Privacy. That’s iPhone.”

While their “Privacy” ads don’t explain how the company protects your information, anyone working in mobile can explain, firstly, that it now requires apps to tell you exactly which information they would gather, if given permission, in what Apple is calling a “Privacy Nutrition Label:”

Now that you know exactly what they would gather from you, you have the option to opt-in to data information gathering and tracking.

On earlier versions of Apple’s operating system, you had to make a concerted effort to opt out via settings. Now, Apple forces developers to give you that choice earlier through a popup that will appear when a developer requests your device ID. It will inquire if you want to “Ask app not to track” or if you’ll “Allow” it.

Most people say they care about privacy, and that they don’t trust tech companies’ use of their data. Yet, when asked if the “trade-off” of sharing information is worth more personalization and other benefits, they say yes. When there is a clear purpose to data-sharing (e.g., stopping COVID-19 spread) consumers are extremely willing to share even sensitive health data, as well as their location, social media, and search history.

So maybe it’s time to think about what you want out of your app experiences. More specifically, what is the purpose of app tracking and sharing your data with that developer? What is the benefit of saying “Allow” when that modal pops up?

First, many app developers have functionalities within their app that require some level of data about you in order to serve you their experience as it was intended. You can’t check the weather or traffic where you are without opting into location tracking.

Second, while most people dislike ads, they aren’t going away anytime soon. Those weather, traffic, and even mobile gaming apps are free, and the people who create them need to get paid — so unless you’re paying to upgrade that app or buying items within it, you’re going to get ads.

If you opt out of that tracking option, the advertising you receive will be generic ads that will likely annoy you even further. Remember the early web? Viagra ads were seemingly everywhere. Think about that … but with video and more!

What about the collective good? If there is one trend that has marked this past year, it’s been seeing new possibilities of altruism in society. Human beings do take actions to help others — as long as it doesn’t harm us, of course.

When you opt in to being tracked for the sake of advertising, to sharing that ID, you’re saying, “I support the advertising model where I receive value (i.e., news, gaming, entertainment) in exchange for my attention. I recognize that content creators need to make a living.” It’s a value exchange, just like seeing commercials when you watch TV, Hulu, and so on.

Even if I didn’t work in advertising, I would take that trade. Why? Because I live in Texas where barbecue is practically a religion. To perfect my own technique, I watch BBQ channels on YouTube. If those guys (shout out to John Setzler and Malcolm Reed) weren’t compensated by ads, I don’t think the content created would be nearly as well thought-out nor frequent. It would be their hobby, not a job or a side gig.

So I’m all in on supporting the ad model. In my opinion, it works. Apple has essentially made privacy its defining feature versus Google’s Android, potentially to the detriment of hundreds of thousands of app developers out there. If your favorite app runs ads, ask yourself, what would you pay for it if it wasn’t free? If it’s less than about $5 per month, per app, it’s not enough.

When Apple finally launches this feature in early Spring, you will have a decision to make. It’s an entirely personal choice, of course, and for users who know they care about privacy and have already taken some actions to protect it — which is about 1 in 3 people, called “privacy actives” — the choice is clear.

But for the rest of us, it’s not so obvious.

Written by: Jonathan Harrop who is Senior Director, Global Marketing & Communications at AdColony.

How to Test or Preview Your App While Building it?

Getting Started

To test beta versions of apps and App Clips using with an Apple device you will need to use the TestFlight app, you’ll need to accept an email or public link invitation from us and have a device that you can use to test.

All other invited testers can access builds that the developer makes available to them. A developer can invite you to test with an email or a public link.

The testing process with Android devices are much simpler – simply download our Preview Tool App and input the Preview Code and you are set. You will be able to see a working prototype of your app on your smart phone.

Required platforms

  • iOS apps: iPhone, iPad, or iPod touch running iOS 8 or later. App Clips require iOS 14 or later. iMessage apps and sticker packs require iOS 10 or later.
  • tvOS apps: Apple TV running tvOS 9 or later.
  • watchOS apps: Apple Watch running watchOS 2 or later.

TestFlight is not available for Mac apps.

Available Languages

TestFlight for both iOS and tvOS is available in Arabic, Catalan, Chinese (simplified), Chinese (traditional), Croatian, Czech, Danish, Dutch, English (Australia), English (U.K.), English (U.S.), Finnish, French, French (Canada), German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malaysian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Slovak, Spanish, Spanish (Latin America), Swedish, Thai, Turkish, Ukrainian, and Vietnamese.

Installing and Testing Beta Apps

Each build is available to test for up to 90 days, starting from the day the developer uploads their build. You can see how many days you have left for testing under the app name in TestFlight. TestFlight will notify you each time a new build is available and will include instructions on what you need to test. Alternatively, with TestFlight 3 or later, you can turn on automatic updates to have the latest beta builds install automatically.

When the testing period is over, you’ll no longer be able to open the beta build. To install the App Store version of the app, download or purchase the app from the App Store. In-app purchases are free only during beta testing, and any in-app purchases made during testing will not carry over to App Store versions.

Installation

To get started, install TestFlight on the device you’ll use for testing. Then, accept your email invitation or follow the public link invitation to install the beta app. You can install the beta app on up to 30 devices.

Installing a Beta iOS App via Email or Public Link Invitation

  1. Install TestFlight on the iOS device that you’ll use for testing.
  2. Open your invitation email or tap on the public link on your iOS device.
  3. Tap View in TestFlight or Start Testing; or tap Install or Update for the app you want to test.

Installing a Beta tvOS App via Email Invitation

  1. Install TestFlight on Apple TV.
  2. Open your invitation email on a mobile device or computer.
  3. Click or tap Start Testing. You’ll be taken to a web page with a redemption code.
  4. Open TestFlight on Apple TV.
  5. Go to Redeem and enter the redemption code.
  1. Install TestFlight on an iOS device and Apple TV where you can sign in to the same App Store account.
  2. Tap the public link on your iOS device.
  3. Tap Accept for the app you want to test.
  4. Open TestFlight on Apple TV. You must be signed in to the same App Store account you used on your iOS device.
  5. Install the app you want to test.

Installing a Beta watchOS App via Email or Public Link Invitation

  1. Install TestFlight on the iOS device that you’ll use for testing.
  2. Open your invitation email or tap on the public link on your iOS device.
  3. Tap View in TestFlight or Start Testing.
  4. If you’re testing an app that’s for Apple Watch only, tap Install or Update from the Apps list.
  5. If the app is an iOS app that includes an Apple Watch app, install the iOS app first, then from the App Details page under the Information section, you will see a Watch section. If the Apple Watch app is available and compatible with your watch, you’ll see a button to install it.

Testing

Testing iMessage Apps (iOS 10 or later)

  1. Install TestFlight on the iOS device that you’ll use for testing.
  2. Open your invitation email or tap on the public link on your iOS device.
  3. Tap View in TestFlight or Start Testing; or tap Install or Update for the app you want to test.
  4. If you’re testing an iOS app that includes an iMessage app, launch the beta app from the home screen as you would with any app.
  5. If you’re testing an app that’s for iMessage only or a sticker pack, you can launch it from inside Messages.

Testing Beta App Clips (iOS 14 or later)

After accepting your email or public link invitation to test the app, you’ll see the option to test the App Clip in TestFlight. You can install either the app or the App Clip on your device (but not both at once), and can replace one with the other at any time. If the app is installed on your device, testing the App Clip will replace the app and some app data may be lost. You can reinstall the app by tapping Install on the app’s page in TestFlight.

  1. Install TestFlight on the iOS device that you’ll use for testing.
  2. Open your invitation email or tap on the public link on your iOS device.
  3. Tap View in TestFlight or Start Testing; or tap Install or Update for the app you want to test.
  4. Go to the app’s page in TestFlight.
  5. In the App Clips section, tap TEST next to the beta App Clip you want to test.

Managing Automatic Updates

After installing TestFlight 3 or later, you’ll be prompted to turn on automatic updates. This allows the latest available beta builds to install automatically. TestFlight will notify you each time a new build is installed on your device. Automatic updates can be turned off at any time.

Change automatic update settings for all of the beta apps you’re testing using TestFlight:

TestFlight for iOS

  1. Open TestFlight and tap Settings in the upper-right corner.
  2. Tap Automatic Updates.
  3. Tap On or Off.

TestFlight for tvOS

  1. Open TestFlight and click the Settings tab at the top.
  2. Under GENERAL INFORMATION, turn Automatic Updates On or Off.

Change automatic update settings for individual beta apps you’re testing using TestFlight:

TestFlight for iOS

  1. Open TestFlight and go to the app’s page.
  2. Under App Information, turn Automatic Updates On or Off.

TestFlight for tvOS

  1. Open TestFlight and go to the app’s page.
  2. Under the app icon, click the More button.
  3. Click Turn On Automatic Updates or Turn Off Automatic Updates.

Testing Previous Builds

When viewing an app in TestFlight, you’ll see the latest available build by default. You can still test all other builds that are available to you.

  1. Go to the app’s page in TestFlight.
  2. Tap on Previous Builds.
  3. Tap and install the build you want to test. The one you select will replace what’s currently installed.

If you already have the App Store version of the app installed on your device, the beta version of the app will replace it. After you download the beta app, you’ll see an orange dot next to its name that identifies it as a beta.

When you accept a TestFlight invitation through a public link, your name and email address are not visible to the developer. However, they’ll be able to see your number of sessions and crashes, the day you installed their app, and the latest installed version.

Giving Feedback

While testing a beta version of an app or App Clip, you can send the developer feedback about issues you experience or make suggestions for improvements based on the “What to Test” content. Feedback you submit through TestFlight is also provided to Apple as part of the TestFlight service.

iOS Apps

If your device is running iOS 13 or later, you can send feedback through the TestFlight app or directly from the beta app or beta App Clip by taking a screenshot, and you can report a crash after it occurs. If you were invited to test an app with a public link, you can choose not to provide your email address or other personal information to the developer. Apple will also receive all feedback you submit and will be able to tie it to your Apple ID.

Sending Feedback through the TestFlight App (iOS 13 or later)

  1. Open the TestFlight app on your device.
  2. From the Apps list, tap the app.
  3. Tap Send Beta Feedback.
  4. In the share dialog, tap Include Screenshot to choose a screenshot. If you don’t want to send an attachment, tap Don’t Include Screenshot.
  5. Add your comments (up to 2,000 characters), and optionally enter your email address if you were invited with a public link.
  6. Tap Submit.

Sending Feedback through the Beta App (iOS 13 or later)

When you take a screenshot while testing a beta app or beta App Clip, you can send the screenshot with feedback directly to the developer without leaving the app or App Clip Experience. Developers can opt out of receiving this type of feedback, so this option is only available if the developer has it enabled.

  1. Take a screenshot on your device. For details on how to take screenshots, see Take a screenshot on your iPhoneTake a screenshot on your iPad, and Take a screenshot on your iPod touch.
  2. A thumbnail of your screenshot appears in the lower-left corner of your device. Tap the thumbnail and, if needed, add drawings and text with Markup. Then tap the Done button.
  3. Tap the Share Beta Feedback.
  4. Optionally, you can add comments (up to 2,000 characters), and your email address if you were invited with a public link.
  5. Tap Submit.

Sending Crash Information (iOS 13 or later)

If you experience a crash while testing a beta app or beta App Clip, you’ll receive an alert asking if you want to send crash details to the developer through TestFlight. Developers can opt out of receiving this type of feedback, so this option is only available if the developer has it enabled.

When the crash alert displays, tap Share, add any additional comments, and tap Submit.

Sending Feedback through the TestFlight App (iOS 12.4 or earlier)

If your device is running iOS 12.4 or earlier, tap Send Beta Feedback to compose an email to the developer. The feedback email contains detailed information about the beta app and about your iOS device. You can also provide additional information, such as necessary screenshots and steps required to reproduce any issues. Your email address will be visible to the developer when you send email feedback through the TestFlight app even if you were invited through a public link.

Staying Connected With Customers

In today’s COVID-19 world, where businesses are closed and social distancing is the new normal how do you as a Business Owner stay connected to your customers? Any and every way you can… I have received emails from most of the companies I deal with telling me about the measures they are taking to combat the virus and after a few of those I have begun deleting and moving on without reading the rest.

That’s where having a channel that a Business Owner can use to get their messages out and know they are being seen is CRUCIAL! Its not so much about now, but about after this blows over (and it will blow over) that your customers will need to know that you are back and how you will be conducting business moving forward.

The main stream media is doing a great job at keeping people informed on the general conditions and closures that we are all having to deal with now, so letting your customers know that you are closed is not a necessity. What is important is staying in touch with your base during this time with positive content and information about your business and when the time comes that we can get back to some type of normalcy to let them know when you will be back.

With this down time, its the perfect time to get your business setup with the channels of communication your customers are used to using and there is no better channel than Mobile. The team at Mass Mobile Apps have the ability to set you up with a custom mobile app that will allow you to connect with customers via 1)Push Notifications 2)Email and 3)SMS/Text Messaging. All 3 channels are directly integrated into our system and will give you 3 x the advantage of just using 1.

Connect with our team to get you setup and connected with your customers, we understand that your revenues are down so we are offering low cost options to get you setup.

There is no point in panicking over things you cannot control, get ready and be ready for the moment when you are back in business!

Benefits of a Mobile Loyalty App

 

 

 

 

 

Today’s Consumer spends an inordinate amount of time on their smart phones.  From playing games, connecting on Social Media, and even doing their banking.  Smart Businesses have seen this trend, and understand that they need to position themselves on a channel that consumes so much of their clients attention.

The absolute best and most effective way to do this is to adopt a Mobile First Strategy for your Business, one that includes a Responsive Website (which means that the site is view able on mobile) and a Custom Mobile App.

 

  • Apps Reduce Marketing Costs

Built in E mail and SMS programs, along with unlimited Push Notifications give your business the ability to connect with your customers and know your message is being seen, all at virtually no cost.

  • Apps are a Constant Reminder of Your Business

Mobile Apps REINFORCE YOUR BRAND by increasing visibility.  Your Businesses Logo in an icon on a screen your customers look at hundreds of times a day is priceless!

  • An App Will Generate Repeat Business and à INCREASE SALES!

With our integrated tiered Loyalty Program, you can now reward your customers for shopping instead of discounting.  Studies have proven, that Businesses with a Loyalty Program in place do 20+% better than those without one.  Our Proprietary Actionable Loyalty Initiatives, (ALI) will allow you to reward your customers for actions in the app, like sharing an image, notification or liking any of your existing social media pages.

  • Apps Give You Measurable Marketing Tools

Push Notifications have open rates of 98%, SMS/Text Messages have open rates of 99.9%, compare that to emails that have open rates of 20-30%, and you will start to see a real return on your investment.  You no longer have to rely on “Hope Marketing”, with the built-in marketing tools in the Mass Mobile Apps platform you can new send a marketing message and know it’s being seen!

  • M-Commerce – Monetize With Mobile

Integrate your existing e-commerce site into your app, or add an e-commerce module that will allow you to sell products directly through the app.  Today its important that your business is available to your customers in a Mobile Channel.

How Can a Mobile App Help My Business?

In my opinion, the top three things on every business owner’s mind are;

  1. how to increase sales
  2. how to improve efficiency, and
  3. how to build a loyal customer base

Entrepreneurs are a special breed. They work hours that others baulk at, invest all of their resources into their vision, their dream, and are always looking for ways to improve.

I Did A Little Digging

Over the last two decades, I’ve owned several small clothing boutiques and had been looking to do all of the above. I did a lot of research into how I could increase sales and build a loyal client base. What I discovered was that businesses with a loyalty program generally outperformed businesses without one by 20%.  That was the nugget I’d been digging for – Loyalty!

I knew I wanted to implement a loyalty program, but couldn’t find the right fit, and if I couldn’t find the right fit, I probably wasn’t alone. Fast forward 2 years and today, our company, Mass Mobile Apps, produces custom mobile apps to help business owners address the three issues mentioned at the beginning of this article.

How can a Mobile App help your business?

Let’s break it down…

1.Increase Sales

A Mobile App can include a variety of different types of loyalty programs. For example, all apps created in the Mass Mobile Apps platform can include 8 different types of rewards programs.  Of the 8, the 3 most popular are:

  • the Transactional: the more you spend, the more you earn,
  • the Scratch and Win:  which adds gamification to the app. Users love interacting with the apps this way, and
  • the Referral Rewards: which enables customers to earn rewards for referring new customers to your business.

Each one of these programs brings value to the business owner and incentivizes users to come back more often and spend more when they do.

2. Improve efficiency  

Features like Integrated Shopping Carts, Integrated Food Ordering and Employee Scheduling give an employer the ability to house these key functions inside the app.  

For example, a restaurant with a food ordering system built into their app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales.  

All types of businesses will improve employee engagement with built-in scheduling software that allows employees to be notified of their schedules in real time, and to also always have access to it on their smartphones – no longer can they, “I forgot I was scheduled today”, or “no one told me I was working today.”

3. Loyalty

Lastly, building a loyal customer base, is one of the most important things that a business owner must focus on. Customers are the lifeblood of EVERY business. Successful business owners know this and make it a priority to build loyalty and create brand ambassadors.

There is no better way for a business to communicate and engage their customers than with a mobile app. The app gives your customers the ability to interact with your business on their schedule.  

Push notifications have open rates in excess of 90%. Compare that to emails with open rates of 25-30% and you can see how the Mobile App will become the best way for you to connect with your customers and to reward them for referring new business. They may even help take you viral.

A Multi-Purpose Tool That is Both Accessible and Affordable

A Mobile App can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now, to interact with your local businesses.  Business owners with the insight to adopt this marketing channel early, will have an easier time understanding where their customers are, and how to effectively engage with them.

The move to mobile is not new, but the ability for small and medium-sized businesses to adopt a marketing channel like this is. DIY Mobile App platforms can now offer an SME all of the features that a fortune 500 company has in their mobile strategy, at a fraction of the price.

Here is how we’ve helped one retailer go mobile. Watch this video about Denim Industries:

The Mobile Revolution

The Mobile Revolution – what is it? Take a look at the device that is sure to be close by, the one you make calls with, play games with, do your banking with, take your pictures with, order food with, and almost everything else you need as well. Yes, your smartphone!

There were 1.5 BILLION smartphones sold in 2017 and sales have been on an upward trajectory since 2007 when the iPhone was launched.

Today there are two dominant forces in the mobile space – Apple that produces its own hardware and operating systems(O/S) and Android (owned by Google that produces some hardware but licensed its O/S to hundreds of Hardware Manufacturers over thousands of devices.

Android is the dominant force in the smartphone market, having an astounding 75% market share worldwide. In the USA and Canada, the split is more even sided with Apple holding a slight edge 54% market share.

The Evolution of the Revolution

It seems like the revolution is about Apple vs Android – but it’s actually not.

That may have been the case a few years ago, but today the mobile revolution is about mobile applications or apps. Smartphones out-paced traditional desktop and laptops in internet access in 2014, and with the improvements of hardware that has increased every year since. So, it only makes sense that today’s mobile revolution is about how we use our devices and the apps we use on them.

So why is now a good time to get into the mobile space?

Look back 20 years, imagine investing in a mobile phone company back then, and where would you be today if you had? I’ll tell you where you would be – on the beach in an exotic land checking in on your portfolio.

THE BIG SHIFT

Success is about timing – having the right product at the right time.

The time spent on mobile will soon outpace the time spent watching TV. Yes, that’s right, it was not a typo, according to E-marketer, “by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.” The incredible amount of time people spend on mobile devices has caused a shift in the marketing landscape.

Business owners, advertisers and marketers have taken notice. All the big brands have invested heavily into the mobile space. Companies like Domino’s, Pizza Hut, and Starbucks have spent small fortunes on their mobile apps, with Starbucks coming in at $1,000,000 for theirs.

The most valuable screen space in the world is that of your customer’s smartphone, and thus being able to provide a vehicle to business owners to get a piece of that landscape is priceless.

The time is right, but how can you capitalize on the gold rush of our generation? Not many businesses can afford to spend $1 million dollars.

GET A PIECE OF THE ACTION

Good news: There has been a technological shift that now allows ordinary people to do extraordinary things. Partnering with a DIY Mobile App Building Platform you can license the software needed to produce a Custom Mobile App with no Coding expertise and at a fraction the cost of a Custom Development.

This gives you the ability to provide this tool to local small business owners across the country, at the same time building a substantial residual income.

There are only a handful of companies in the world that have developed the technology that allows users to establish their own mobile app companies, and it is important to select the right company.  

WHAT MAKES MASS MOBILE APPS STAND OUT?

Mass Mobile Apps makes this opportunity available with key advantages over our competition, and we are recognized as a top App Design and Development Company on Design Rush.

We provide rich feature sets that allow you to build Custom applications that include robust software systems. For example, features like

  • Loyalty Programs
  • Appointment Bookings
  • Social Chat
  • Employee Scheduling
  • In App/Online Food Ordering

Our advantage comes in the way these features work – most platforms will have some versions of a loyalty program like a digital stamp card, where users can collect stamps on each purchase culminating with a reward at the end, i.e. buy 9 cups of coffee and get your 10th free.

Our platform houses eight separate types of loyalty programs, allowing businesses to choose the tech that works for them, rather than making their business fit the tech.

Mass Mobile Apps loyalty programs:

  • Transactional Tiered Rewards
  • Scratch and Win
  • Referral Rewards
  • Coupons
  • Spin to Win
  • VIP Rewards
  • Action Points
  • Digital Stamp Card

The unique flexibility and customization capabilities were born from the experience of the founders. We both had real-world sales experience and skills that informed the platform’s design.  The primary goal was to provide the types of features that would provide real value to the business owners that purchase the apps. A sales first, rather than a coding first approach, if you will.

FROM THE OUTSET, OUR GOAL WAS NOT TO BUILD APPS BUT TO BUILD BUSINESSES

Our mission has always been to see our partners succeed, whether that’s the small business that buys an app, or our White Label Re-Seller Partners. To make that happen we not only provide not only the best app building platform but also industry leading sales training that will provide step by step instructions on developing your team and building your book of business.

The last few years has seen several hundred re-sellers and sales reps complete the detailed training, with more coming on board every day.

Now is the ideal time to join this unique marketplace set to explode in the coming years.

Learn more about the opportunity here.

Looking For The Next Big Thing…

Co-Founder, Ken George shares his journey into how he got into the mobile app business.

WHEN APP-ORTUNITY KNOCKED…

Things weren’t going exactly how I’d planned in my work life and my construction job was starting to take a toll on my body. I needed a change. I started looking for the next big thing.  There was a mobile revolution going on and I wanted in.  I saw an opportunity to get involved by starting a company selling mobile apps to small businesses.

After doing some research, I decided that there would probably be a day when everyone would have a smartphone, even though I didn’t. I figured that if everyone had a smartphone, it would probably make sense for small businesses to engage their customers through mobile.

CRAZY OR DETERMINED?

I already had a business working 60 to 70 hours each week and was so busy I saw no opportunity to transition into a new business, had no smartphone myself and didn’t even know what a mobile app was. But I didn’t want to let those things stand in my way of making a change and no one ever said a change was going to be easy so I jumped in and tested the waters.

BABY STEPS : SMALL AND LOCAL

The first thing I did was to hire a motivated sales rep and set him up with a 50% commission split on all of the business that he generated. Right away we targeted a group of restaurants, retail and service businesses close to where he lived.

The very first business that he spoke to that had interest in expanding their reach was a restaurant but since they had just opened, the appointment was three weeks away. So he went across the street and spoke to the owner of a Bail Bonds Business.

He set an appointment to meet with them two days later.  We made a free demo app so they could get a visual on what we had to offer.

After meeting with the owner, he not only made a sale of $1,500 and $100 per month but also determined that they were interested in getting an updated website as well… which we happily provided for an additional $3,000.

The only objection that they had was being concerned if we were local, in the event that they needed service. He assured them that he lived only 10 to 15 minutes away and after providing his personal cell phone number, they jumped at the opportunity to update their marketing efforts.

NO MORE APP-REHENSION

$4,500 was a pretty good start and cemented my intentions to make a business change, even though I had no time. So I hired 10 more commission sales people and provided them with opportunity, motivation, and support and before long, we had combined to sell a couple hundred small businesses from many different industries.

In the first two years, we sold 200 apps with an average price of $1,500 and $100 per month.  But that was just the beginning. During that time we spun our successful reps off into their own businesses and made an override on that business in addition to our own efforts.  We started selling apps and before long, we were selling apps, advertising, websites, training, app/demo builds, websites, earning design and publishing fees and more.

We created a passive residual income stream that allowed me to pull back on what I had been doing previously and transition into a brand new ballgame which allowed me greater control over my time, energy and ability to be more present in my family life.

 

NO PRIOR KNOWLEDGE REQUIRED

The best thing about this mobile app industry is that an ordinary guy could get involved and make extraordinary things happen without having any tech knowledge or skills.

Five years later, that assessment hasn’t changed very much and here I am, a White Label Reseller providing mobile apps to small businesses and organizations alike.

HELP SMALL BUSINESS OWNERS SEE THE BIGGER PICTURE

The most surprising part of this journey has been discovering that even though business owners may be experts on running their business, they still need outside consultants to educate and direct them on areas outside of their daily pursuits like mobile marketing. I have been happy and rewarded handsomely to help to fill that void.

Learn more about the opportunity here.