A Mobile App – A gift that keeps on Giving!

No longer hold the belief that building loyalty is through discounting, but rather by building a strong bond between brand and customer.  The connections that customers attach to a brand must also be considered as being added value.  Businesses that have already made their brand mobile and sociable have risen to the top by prioritizing loyalty and by developing emotional connections with their customer.

The customer is the heart of a business, and a good way to increase customer satisfaction is to keep the customers needs central to all business operations, from the top down.  Furthermore, by incorporating current technology to ensure a business provides the customer service that consumers expect, business owners can expect to turn that loyalty into increased revenue and a healthier bottom line.

The most anticipated holiday season of the year is only 30 days away businesses must be prepared to leverage this technology to increase customer retention which will translate into a successful Christmas season!

Here are a few steps you can take to ensure that your Holiday Season is the best one yet!

1.  Content Marketing – Keep it fun and reflective of the season, special promos and themes

2.  Discounted Shipping – Offer special rates for delivery

3.  Social Media – Make regular updates, especially during the holidays when usage is at its peak!

4.  Customer Service – OVER DELIVER!

5.  Support a Local Charity – Tis the season for giving…setup a promotion with a local charity

6.  Appify – Get a gift that keeps on giving – to your customers!  Mobile apps can update customers on current events and offers that your business has, and with features like push notifications, you will have access to your customers 24/7!

Referral Marketing

A loyalty program should keep your hard earned loyal customers YOURS while allowing a business to nurture that relationship unlike many generic programs that share your contacts with other businesses some may even be competitors in the hopes of bringing new customers through the door.  Many business owners are disappointed from the results generated from these types of loyalty programs for the simple reason, its only discounts not engagement and that brings the wrong type of customer through the door…a deal seeker who ultimately hurts a businesses bottom line. Businesses need to shift their way of thinking towards their most valuable asset their loyal customer, since it is their brand advocates that will bring new customers and shop more frequently with you and not a competitors.  A Mass Mobile customization app can create a loyalty program that will build brand affinity by including share-able aspects of your business that are key to the apps success for your business.

Mass Mobile gives business’ the ability to encourage customers to “SHARE” on all social media platforms and gives the customer the opportunity to earn dollars/points for behaviors like sharing on social media. A business can increase their persuasive impact and customers intention to purchase through engagement. Customers are more engaged when the customer finds value in the loyalty rewards offered creating brand affinity. Business’s must connect their loyalty programs to their social media profile since the integration of social media to apps & websites needs to be seamless  in order for customers to share. The value of referral marketing is just as significant as S.E.O  since it drives the number of new customer acquisitions by creating trust and loyalty. A business can connect to more potential customers by simply tapping into the customers circle of friends. By intising customers with an offer that is both exciting and rewarding it will enable a business to capture the attention of its customers to share and download. endorsements by a ‘friend’ are regarded positively since 84% of consumers trust recommendations from their friends. A business must have an effective referral strategy to meet their objectives in a loyalty app strategies may include: 1) share and win, 2) share and save (coupons sweepstakes), 3) give and get, 4) share and charitable donations.

The referral feature on mass mobiles loyalty app is extremely user friendly for easy sharing. Businesses need to encourage the help of its loyal customer to become its marketers through spreading the word to their circle of friends and by sharing the apps content. It is estimated that for every ten referrals a business will gain up to eight new customers from simply using a refer friend marketing program. The results are astounding with a 54% conversion rate since customers trust recommendations from their friends. Referral programs are the simplest way to successfully introduce your business to your customers own personal network of friends. This is a cost effective approach to market your brand by bringing the right customers through your door via loyal customers.

 

 

PROMOTE, ENGAGE and REWARD

A common mistake made by many retailers is investing too much of their marketing budget on trying to get new customers, rather than investing in the customers they already have.  Companies/brands must first reward their profit makers for being loyal.  A business should differentiate between customers who bring the most value to their business and reward them accordingly.   To drive activity and boost revenue from a business’s loyalty program it needs to incorporate a tiered reward based platform to reward it’s most valuable asset it’s repeat customer. A spend more – earn more strategy  by rewarding VIP customers based on the value that they bring to your business. By offering discounts and special privileges business’ are afforded the opportunity to build closer relationships with their ideal customers.  Rewarding VIP customers in a tiered loyalty program may include:

1) offering  free goods for liking and sharing on social media.

2) discounts and promotions.

3) special buying opportunities(e.g. advanced viewing of new product).

4) offer preferential service terms/ offer special service(e.g.waiving minimum order quantities).

5) offer cost on products that are affiliated with a big regular priced purchase(e.g.purchase of a coat at regular price, offer either hat, scarf or gloves at 50%off retail).

6) reward introductions and referrals (e.g.offer discounts or free gifts for every new customer they introduce to the business.

7) entice customers to spend more then intended (e.g. spend $50 and get double rewards).

It is a mistake to underestimate the a value loyal customers brings to your business, since they are the ones who purchase more frequently and recommend your brand!

Does your loyalty program recognize the benefit of differentiating rewards to reflect the value they bring to your business?