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5 Reasons Why Your Retail Store Needs a Mobile App

1   EVERYONE’S DOING IT

As cliché as this may sound, your competitors and their competitors are all producing apps for their retail location.  It’s no longer just larger companies like Best Buy and Starbucks but small to medium-sized businesses as well. Consumers are more likely to shop at retail stores that have mobile access than those that do not, simply because going in store and looking for products is one-dimensional.  Your customers want more. Mobile is becoming increasingly important for small business growth. If you want to keep up in the race, it’s worth looking into.

2   IT’S FUN

A mobile app allows consumers to be more interactive with your brand.  Cosmetic giant Sephora allows app users to test their products without putting any real makeup on using the “Beauty Board Feature”. Denim Industries created their app, “Denim Industries”, which lets you earn rewards while you shop.  It notifies customers of sales and events while allowing them to accumulate “Denim Dollars” to use on their next purchase. Just for signing up with the app, consumers receive 10% off all regular priced items, and can be added into random prize draws just for shopping at one of their locations.  This provides a fun and enjoyable experience at your store, giving your brand a personality.

3   INCREASING LOYALTY OPPORTUNITY

Coupons are great tools that provide an incentive for customers to shop, and an app makes the hassle of clipping out a small piece of paper from flyers and newspapers a thing of the past.  By simply offering 20% off exclusively through the app to customers who have taken the initiative to download it, will give them the benefit of exclusivity. First access to sales is another way both your business and your customers feel the bond of loyalty.  Customers will think “I must be a valuable shopper if they are sharing sales with me first.” Denim Industries has seen a great increase in customer satisfaction since implementing their mobile app as it gives customers exclusive discounts and coupons while allowing them to accumulate “Denim Dollars”.  Not only will customers be more confident that they have received the best deal, you still keep them coming back with the incentive of more “Denim Dollar” earnings.

4   IT’S EXTREMELY CONVENIENT

Customizable search engines allow users to find exactly what they’re looking for anywhere, anytime.  For those who need to go in and out of the store more quickly, Denim Industries provides the incredibly convenient “New Arrivals” function.  The app tells you exactly which products have recently arrived in store to make shopping a breeze. Target gives customers the option to ship items directly or pick up at a nearby store.  Offering a merchandise feature through your app that suits your customer’s lifestyle can enhance their shopping experience and boost your sales as a result.

5   CUSTOMER SATISFACTION INCREASES

People like to hear from other people – it’s human nature. So naturally, we want to know how others would rate the product or service we’re interested in purchasing.  ULTA, a chain of beauty stores in the United States, offers a mobile app which promotes customer feedback and has thousands of reviews of their products right there for you on the app.  Features such as a forum can help create a community around your company too, driving a positive association and dialogue that takes your brand from good to great. Features such as these help to create a connection between your business and its customers resulting in a much higher degree of customer satisfaction.

Here is one business we’ve worked with to go mobile. Watch this video about Denim Industries:

Interested in getting your own retail mobile app? Click here for a free demo.

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When Will Your Company Go Mobile?

If you are a business owner today — no matter what size your business is — you need to start thinking about a mobile-first strategy if you have not already done so. In today’s world, businesses everywhere are looking for an edge, especially small businesses. Mobile can be that edge. It is no longer a question of if your business should adopt a mobile strategy, the question is when.

AT FIRST GLANCE – COST PROHIBITIVE

When small business owners start their research into app development, they might be discouraged when they find out what it is going to cost. The average mobile app can cost $270,000 to develop, according to a survey from Kinvey.

Those figures are sure to scare away most small business owners, and even some of the bigger ones. I have some unique insights into this process, having seen it from both sides.

SHARING MY SOLUTION

I have a retail background and in 2014, I was looking for a way to better connect with my customers. I tried many of the marketing tools available to me, including radio, magazines, flyers, email, social media and paid web. Some avenues had results and others did not, but with all the competition for the attention of my customers, it became increasingly difficult to stand out.

The goal of my marketing efforts was to get my message in front of my customers in the most effective way possible and to increase sales as a direct result of those efforts. A Google search for how to increase sales resulted in my “aha moment.”

BUILD LOYALTY TO INCREASE SALES

Businesses with loyalty programs generally have profits that are higher than businesses without one, and companies like Starbucks saw a 26% increase in profits after introducing a loyalty program. I began looking for ways to implement a loyalty program for my business and after a few days of research settled on a mobile loyalty app. In 2014, the mobile app landscape was not where it is today and what I was looking for did not exist, so I went out and built it.

ACCESSIBLE AND AFFORDABLE

As a retail owner who also founded an app development company, I know that a business owner today can design, build and publish their own custom mobile app for less than it would cost them to publish 10,000 flyers just once. The mobile app today is as essential to businesses as a website has been in the past. Over time, I believe it will become the most effective way to connect with and engage your customers.

So, I ask you….if not now, when?

Here is one business we’ve worked with to go mobile. Watch this video about Denim Industries:

Interested in getting your own retail mobile app? Click here for a free demo.

This article was originally posted on Forbes.com. Ali Ispahany is a regular contributor for Forbes.

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How Can a Mobile App Help My Business?

In my opinion, the top three things on every business owner’s mind are;

  1. how to increase sales
  2. how to improve efficiency, and
  3. how to build a loyal customer base

Entrepreneurs are a special breed. They work hours that others baulk at, invest all of their resources into their vision, their dream, and are always looking for ways to improve.

I Did A Little Digging

Over the last two decades, I’ve owned several small clothing boutiques and had been looking to do all of the above. I did a lot of research into how I could increase sales and build a loyal client base. What I discovered was that businesses with a loyalty program generally outperformed businesses without one by 20%.  That was the nugget I’d been digging for – Loyalty!

I knew I wanted to implement a loyalty program, but couldn’t find the right fit, and if I couldn’t find the right fit, I probably wasn’t alone. Fast forward 2 years and today, our company, Mass Mobile Apps, produces custom mobile apps to help business owners address the three issues mentioned at the beginning of this article.

How can a Mobile App help your business?

Let’s break it down…

1.Increase Sales

A Mobile App can include a variety of different types of loyalty programs. For example, all apps created in the Mass Mobile Apps platform can include 8 different types of rewards programs.  Of the 8, the 3 most popular are:

  • the Transactional: the more you spend, the more you earn,
  • the Scratch and Win:  which adds gamification to the app. Users love interacting with the apps this way, and
  • the Referral Rewards: which enables customers to earn rewards for referring new customers to your business.

Each one of these programs brings value to the business owner and incentivizes users to come back more often and spend more when they do.

2. Improve efficiency  

Features like Integrated Shopping Carts, Integrated Food Ordering and Employee Scheduling give an employer the ability to house these key functions inside the app.  

For example, a restaurant with a food ordering system built into their app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales.  

All types of businesses will improve employee engagement with built-in scheduling software that allows employees to be notified of their schedules in real time, and to also always have access to it on their smartphones – no longer can they, “I forgot I was scheduled today”, or “no one told me I was working today.”

3. Loyalty

Lastly, building a loyal customer base, is one of the most important things that a business owner must focus on. Customers are the lifeblood of EVERY business. Successful business owners know this and make it a priority to build loyalty and create brand ambassadors.

There is no better way for a business to communicate and engage their customers than with a mobile app. The app gives your customers the ability to interact with your business on their schedule.  

Push notifications have open rates in excess of 90%. Compare that to emails with open rates of 25-30% and you can see how the Mobile App will become the best way for you to connect with your customers and to reward them for referring new business. They may even help take you viral.

A Multi-Purpose Tool That is Both Accessible and Affordable

A Mobile App can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now, to interact with your local businesses.  Business owners with the insight to adopt this marketing channel early, will have an easier time understanding where their customers are, and how to effectively engage with them.

The move to mobile is not new, but the ability for small and medium-sized businesses to adopt a marketing channel like this is. DIY Mobile App platforms can now offer an SME all of the features that a fortune 500 company has in their mobile strategy, at a fraction of the price.

Here is how we’ve helped one retailer go mobile. Watch this video about Denim Industries:

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The Mobile Revolution

The Mobile Revolution – what is it? Take a look at the device that is sure to be close by, the one you make calls with, play games with, do your banking with, take your pictures with, order food with, and almost everything else you need as well. Yes, your smartphone!

There were 1.5 BILLION smartphones sold in 2017 and sales have been on an upward trajectory since 2007 when the iPhone was launched.

Today there are two dominant forces in the mobile space – Apple that produces its own hardware and operating systems(O/S) and Android (owned by Google that produces some hardware but licensed its O/S to hundreds of Hardware Manufacturers over thousands of devices.

Android is the dominant force in the smartphone market, having an astounding 75% market share worldwide. In the USA and Canada, the split is more even sided with Apple holding a slight edge 54% market share.

The Evolution of the Revolution

It seems like the revolution is about Apple vs Android – but it’s actually not.

That may have been the case a few years ago, but today the mobile revolution is about mobile applications or apps. Smartphones out-paced traditional desktop and laptops in internet access in 2014, and with the improvements of hardware that has increased every year since. So, it only makes sense that today’s mobile revolution is about how we use our devices and the apps we use on them.

So why is now a good time to get into the mobile space?

Look back 20 years, imagine investing in a mobile phone company back then, and where would you be today if you had? I’ll tell you where you would be – on the beach in an exotic land checking in on your portfolio.

THE BIG SHIFT

Success is about timing – having the right product at the right time.

The time spent on mobile will soon outpace the time spent watching TV. Yes, that’s right, it was not a typo, according to E-marketer, “by 2019 mobile will be the new leader in time spent, with 3 hours, 43 minutes of engagement vs. TV’s 3 hours, 42 minutes.” The incredible amount of time people spend on mobile devices has caused a shift in the marketing landscape.

Business owners, advertisers and marketers have taken notice. All the big brands have invested heavily into the mobile space. Companies like Domino’s, Pizza Hut, and Starbucks have spent small fortunes on their mobile apps, with Starbucks coming in at $1,000,000 for theirs.

The most valuable screen space in the world is that of your customer’s smartphone, and thus being able to provide a vehicle to business owners to get a piece of that landscape is priceless.

The time is right, but how can you capitalize on the gold rush of our generation? Not many businesses can afford to spend $1 million dollars.

GET A PIECE OF THE ACTION

Good news: There has been a technological shift that now allows ordinary people to do extraordinary things. Partnering with a DIY Mobile App Building Platform you can license the software needed to produce a Custom Mobile App with no Coding expertise and at a fraction the cost of a Custom Development.

This gives you the ability to provide this tool to local small business owners across the country, at the same time building a substantial residual income.

There are only a handful of companies in the world that have developed the technology that allows users to establish their own mobile app companies, and it is important to select the right company.  

WHAT MAKES MASS MOBILE APPS STAND OUT?

Mass Mobile Apps makes this opportunity available with key advantages over our competition, and we are recognized as a top App Design and Development Company on Design Rush.

We provide rich feature sets that allow you to build Custom applications that include robust software systems. For example, features like

  • Loyalty Programs
  • Appointment Bookings
  • Social Chat
  • Employee Scheduling
  • In App/Online Food Ordering

Our advantage comes in the way these features work – most platforms will have some versions of a loyalty program like a digital stamp card, where users can collect stamps on each purchase culminating with a reward at the end, i.e. buy 9 cups of coffee and get your 10th free.

Our platform houses eight separate types of loyalty programs, allowing businesses to choose the tech that works for them, rather than making their business fit the tech.

Mass Mobile Apps loyalty programs:

  • Transactional Tiered Rewards
  • Scratch and Win
  • Referral Rewards
  • Coupons
  • Spin to Win
  • VIP Rewards
  • Action Points
  • Digital Stamp Card

The unique flexibility and customization capabilities were born from the experience of the founders. We both had real-world sales experience and skills that informed the platform’s design.  The primary goal was to provide the types of features that would provide real value to the business owners that purchase the apps. A sales first, rather than a coding first approach, if you will.

FROM THE OUTSET, OUR GOAL WAS NOT TO BUILD APPS BUT TO BUILD BUSINESSES

Our mission has always been to see our partners succeed, whether that’s the small business that buys an app, or our White Label Re-Seller Partners. To make that happen we not only provide not only the best app building platform but also industry leading sales training that will provide step by step instructions on developing your team and building your book of business.

The last few years has seen several hundred re-sellers and sales reps complete the detailed training, with more coming on board every day.

Now is the ideal time to join this unique marketplace set to explode in the coming years.

Learn more about the opportunity here.

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Looking For The Next Big Thing…

Co-Founder, Ken George shares his journey into how he got into the mobile app business.

WHEN APP-ORTUNITY KNOCKED…

Things weren’t going exactly how I’d planned in my work life and my construction job was starting to take a toll on my body. I needed a change. I started looking for the next big thing.  There was a mobile revolution going on and I wanted in.  I saw an opportunity to get involved by starting a company selling mobile apps to small businesses.

After doing some research, I decided that there would probably be a day when everyone would have a smartphone, even though I didn’t. I figured that if everyone had a smartphone, it would probably make sense for small businesses to engage their customers through mobile.

CRAZY OR DETERMINED?

I already had a business working 60 to 70 hours each week and was so busy I saw no opportunity to transition into a new business, had no smartphone myself and didn’t even know what a mobile app was. But I didn’t want to let those things stand in my way of making a change and no one ever said a change was going to be easy so I jumped in and tested the waters.

BABY STEPS : SMALL AND LOCAL

The first thing I did was to hire a motivated sales rep and set him up with a 50% commission split on all of the business that he generated. Right away we targeted a group of restaurants, retail and service businesses close to where he lived.

The very first business that he spoke to that had interest in expanding their reach was a restaurant but since they had just opened, the appointment was three weeks away. So he went across the street and spoke to the owner of a Bail Bonds Business.

He set an appointment to meet with them two days later.  We made a free demo app so they could get a visual on what we had to offer.

After meeting with the owner, he not only made a sale of $1,500 and $100 per month but also determined that they were interested in getting an updated website as well… which we happily provided for an additional $3,000.

The only objection that they had was being concerned if we were local, in the event that they needed service. He assured them that he lived only 10 to 15 minutes away and after providing his personal cell phone number, they jumped at the opportunity to update their marketing efforts.

NO MORE APP-REHENSION

$4,500 was a pretty good start and cemented my intentions to make a business change, even though I had no time. So I hired 10 more commission sales people and provided them with opportunity, motivation, and support and before long, we had combined to sell a couple hundred small businesses from many different industries.

In the first two years, we sold 200 apps with an average price of $1,500 and $100 per month.  But that was just the beginning. During that time we spun our successful reps off into their own businesses and made an override on that business in addition to our own efforts.  We started selling apps and before long, we were selling apps, advertising, websites, training, app/demo builds, websites, earning design and publishing fees and more.

We created a passive residual income stream that allowed me to pull back on what I had been doing previously and transition into a brand new ballgame which allowed me greater control over my time, energy and ability to be more present in my family life.

 

NO PRIOR KNOWLEDGE REQUIRED

The best thing about this mobile app industry is that an ordinary guy could get involved and make extraordinary things happen without having any tech knowledge or skills.

Five years later, that assessment hasn’t changed very much and here I am, a White Label Reseller providing mobile apps to small businesses and organizations alike.

HELP SMALL BUSINESS OWNERS SEE THE BIGGER PICTURE

The most surprising part of this journey has been discovering that even though business owners may be experts on running their business, they still need outside consultants to educate and direct them on areas outside of their daily pursuits like mobile marketing. I have been happy and rewarded handsomely to help to fill that void.

Learn more about the opportunity here.

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The Cost of Mobile Apps for Small Businesses

Small businesses owners looking for a mobile app platform may be scared off implementing one by the perceived large capital costs involved.

I have some valuable insight on the topic from two perspectives, 1) I was a small business owner looking for a mobile app solution for my retail stores a few years ago, 2) Not finding a solution, I created my own platform that caters to small business owners.

My background is retail, I have owned and operated retail boutiques for the better part of 25 years, so I understand clearly the predicament small business owners face when looking to adopt a mobile app solution.

Let me start off by saying that for business owners today no mater how big or how small, it is imperative that they implement a mobile strategy.  Aside from the many intrinsic benefits that mobile apps provide, like push notifications, food ordering systems, integration of all digital assets, and loyalty programs, they also provide ancillary benefits, like helping rank your business higher on google searches.

The goal of every business owners marketing efforts is to get their message, (whether it is a sales promotion, new arrivals, special event, or general updates) seen by their own customers, and to know that their messages are being seen.  Look at the available marketing mediums that are available to businesses today:

  • Radio
  • TV
  • Print
  • Flyers
  • Paid Web
  • Email
  • Organic/Word of Mouth

The mobile app will over time become the best and most effective way to communicate with your customers, boost engagement and drive sales!  Technology today enables a business owner to design build and publish a mobile app, for less then it would cost them to build a website. The Mobile App will be for businesses today and moving forward, what the website was for businesses in the past.

The other unique perspective I have is that of the founder of a tech start up catering to the small business market.  We have built a platform from the perspective of a user and that perspective gives us the ability to understand the needs of our clients and how they will use our platform daily.

With the introduction of the IPhone, and the dominance of smart phones today as the primary method of accessing the internet for a majority of the population – it is imperative for businesses to adopt a mobile first marketing strategy moving forward.  Cost should no longer be an obstacle for small businesses in finding a mobile app platform.

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Apple’s Update to Guideline 4.2.6 and what it means going forward.

Being a Mobile App Developer in 2018 and Beyond.

As you are likely now aware, Apple has amended its 4.2.6 guideline so that Mobile App Generating systems are able to publish apps and get them approved.  We at Mass Mobile Apps have had detailed conversations with our Apple Rep, and have a clear understanding of what its going to take to get an App approved.

  • Every App will need to have its own Developer Account – While this may be a little inconvenient – it is far better than not being able to publish apps at all.  Please check out our Complete Guide to Setting up an Apple Developer Account 
  • Apple is still looking at diversity in design, and a good user experience – So being able to make beautiful apps with great functionality is just as important today, as it was when Apple first released their 4.2.6 guidelines.  We have taken great strides in providing our re-seller partners the most flexibility in design and app creation.
  • Core Functionality – Apple wants to make sure that apps have a good user experience, and that an app is more than just a bunch of website tabs. If you are building an app that has little to no functionality, you will have a hard time getting your apps approved.

Apple has always wanted to ensure that the user experience with its customers are second to none.  With the updated App Store, and now the continued ability for App Building services to be able to serve Small Business Owners, Apple is ensuring that it stays competitive in the rapidly evolving Mobile Landscape.

The team at Mass Mobile Apps, continues to look at providing a platform that is productive for both Re-Sellers and Merchants alike.  We are positioning our platform to be an industry leader and the Best Mobile Solution for providers and end users alike.

To find out more about Mass Mobile Apps please contact us at info@massmobileapps.com.

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Why Small Business Apps are HOT!

Restaurant, Salon, Clothing Boutique or Shoe Store, every small business should have an app! It’s EXTREMELY AFFORDABLE, easy to manage and a must have in today’s Mobile First World!

Why do SMEs need mobile apps? That is no longer the question, rather How can a Small Business survive without one?

ALL Your customers use mobile apps

The three most important trends today? Mobile, mobile and mobile. People almost exclusively use their smartphone to purchase, pay, play, work, learn and communicate. Consumers have switched from desktop to mobile and from browsers to apps. So whether you’re a hotel, restaurant or boutique, your customer prefers mobile.

  • The average American already spends more than two hours a day on a mobile device and the majority prefers mobile apps over websites. 86% of mobile time goes to apps and only 14% to the browser.
  • In Sweden apps have become the preferred shopping channel of mobile buyers (41% app, 36% browser). Source Statista.com

More potential for customer loyalty

Mobile apps have more potential for SMEs when it comes to marketing and customer loyalty and, therefore, are a good way to increase revenue.

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How do apps increase loyalty and revenue?

The company’s logo or app icon is clearly visible on the smartphone screen so you are only one tap away from interaction and user engagement.

SMBs with mobile apps don’t wait for visitors to come to their website; they interact with their users. Does a website see it when an app user is in the neighborhood? Can a website send that user a Geo based push message with a special offer? Apps can. With an app you can send anyone in a specific area a message that you have a special sales afternoon. Or you could offer guests a free coffee if they stops by in your shop. See how to send geo based push messages

Apps also house  all of  the company’s digital assets like, social media, website, blog and website in one place, beautifully curated in the corporate style, without the competition of other Facebook posts or tweets. You’ll get maximum attention.

Any company, from hairdresser to Cafe to a Retail Boutique can have an in-app customer loyalty card with an attractive savings program. There is no need for separate cards or stamps. All app owners can craft a Loyalty Program within minutes. Your app is a great way to get your customers coming back more often and spending more when they do.  Studies have proven that it is easier and cheaper to retain a customer than it is to acquire a new one.

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For companies, it is an extension of your brand, that will give you instant credibility with your clients.  With a Mass Mobile Apps app you get a professional presence in both app stores, a special app promotion video for your website and your app will help you rank higher on Google’s search engine.

 

E-commerce becomes M-commerce

M-Commerce will soon out pace E-Commerce, and it would be a wise decision to have your business ready sooner, rather than later.  Our Shopping cart, also lets you setup a complete M-Commerce tool directly in your app, or if you already have an existing e-com site, than it can be directly integrated into your app.

 

Why do people prefer apps?

Simply put a native mobile app is specifically designed for your mobile device.  Even the best responsive websites are hard to read and navigate on a smart phone.  A Mobile App is today and tomorrow, and Mobile Website is so yesterday.

 

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5 Tips on Creating a Push Notifications

1

Studies have proven that push notifications can be the ultimate user engagement tool. According to multiple sources, 98% of push notifications are read, as opposed to 15-25% for email-based campaigns.

Push notifications allow App Merchants to reach their customers outside of the in-store experience. If your messages are crafted correctly, it can create real value and promote an almost viral level of the sharing of your content.

2Frequency of your messages.

The first rule of push notification marketing – don’t overdo it. Especially if you’re sending push notifications for advertising or promotional purposes: less is usually more. Ask yourself: “Would I be annoyed by the volume of messages I’ve been receiving from this app?” If the answer is yes, or even maybe, you may want to consider spacing them out.

3Schedule your push notifications.

How would you like to be woken up in the middle of the night by a vibrating cell phone, flashy lights and a push message saying you have a $5 discount on your next purchase if you invite a friend? Knowing your target market allows you to send messages during reasonable hours when engagement is usually at its highest. Anything between 10 AM and 6 PM is recommended. Send anything outside the recommended period, and you risk missing the user’s attention or annoying them.

4Encourage engagement whenever you can.

A relevant message is great, but it’s even better to create a discussion or an interaction within the app which leads to sharing and other benefits. Using your in-app social network, you can drive users towards engagement. For example, start a photo-based contest, such as “post a picture of X” – or reward users for the best response to a posted question.

5Offer exclusive discounts or deals.

Who isn’t looking for a good deal? Use push notifications to send out ‘What’s new’ and ‘Today only’ deals. You might also think about using push notifications to inform users about discounts on products you offer, and you can create exclusive app only offers, which shows the value in joining.

6Event reminders and announcements.

Is the big game today? What time does the DJ start at the club tonight? Will there be a change in store hours over the holidays? Friendly reminders in form of push notifications take only moments to set up, but might save your users minutes or hours of ‘search time’. Minimize possible frustration caused by last minute changes and increase brand loyalty by making sure your users have all the latest information at hand.

By optimizing your messages to increase app open and conversion rates you’re not just improving app retention, but you’re also setting yourself up to increase customer lifetime value.

And if you haven’t used push notifications in your app yet, we challenge you to get one out in the coming week. Push notifications are free to use within the Mass Mobile Apps platform and it takes 30 seconds to send them to every one of your customers.  Today an Mobile Loyalty App is a necessity for any business looking to grow or maintain its customer base, and the Push notification is the most effective way to reach that base.

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8 Reasons Why Loyalty Programs Are Imperative For Marketers

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by: Steve Olenski

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.

What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a loyalty program is a marketing system instituted by a business that rewards purchasing behavior, thus increasing the customer’s urge to stay loyal to the company. A loyalty program may offer convenience, store credit, prizes, or any other benefit that would entice the loyalty of a customer.

Of course, like all other marketing efforts, a well-crafted loyalty program requires resources that may currently be allocated towards other endeavors. If you have not yet implemented a loyalty program in your marketing strategy, or are unsure about its efficacy, consider the following eight reasons why a loyalty program may be a worthwhile option for you.

1. It Has Been Proven to Boost Growth

Of course, each type of loyalty program may yield wildly different results, but as a marketer, you should never overlook the fact that loyalty programs have been tested time and time again, and have proven to be successful in numerous industries.

In fact, the “growth hacker” movement, a recent collection of marketing gurus and regular business owners whose sole aim is the growth of the company, began by using loyalty programs as their traditional model to expand a company. These individuals allocated all of their energy towards growing their business, and saw customer loyalty as one of the easiest ways to ensure this outcome.

2. Loyalty Programs Are Not As Expensive As You May Think

When some marketers think of loyalty programs, they begin to imagine a large portion of existing resources being funneled away into a program that may or may not see success.

In reality, however, pursuing new customers is the true cost burden; a February 2013 article in Forbes asserts that keeping an existing customer is 7 times less expensive than acquiring a new one. Thus, even the resources you utilize in a loyalty program will most likely pale in comparison to the expense of finding new buyers.

Furthermore, depending on the scope of your rewards program, the slight expenses you incur by instituting a loyalty rewards program may be overshadowed by the additional business generated as a result.

3. Boost Your Reputation

Loyalty programs serve a dual function: to incentivize new clients to stick around after purchasing your goods and services, and to ensure that existing loyal clients still feel as if they are valued by your operation.

Of course, by instituting a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others. This, in turn, carries on in a word-of-mouth cyclical nature that continues to achieve growth for your business.

4. Increase Sales By Including Enticing Awards

Marketers and business owners enjoy loyalty programs because they have the ability to improve customer retention for a specific operation. Customers appreciate loyalty programs, however, because they often provide added incentives for making a purchase, with the rewards increasing linearly (or even exponentially) with more purchases, or depending on the size or scope of the item purchased.

Because of this, using a loyalty rewards program in your marketing strategy will help provide you with access to a bigger portion of your customers’ wallets.

This will only occur, though, if the rewards you offer are in tune with the wants and needs of the customers who frequent your business. It is important to point out that not all loyalty rewards programs are the same, and only one that is executed skillfully will have the desired effect.

Your rewards program could entice customers to purchase more at a given time, but only if the incentives you give out are worth it.

5.  It Provides Vital Market Research

According to Troy Ireland, CEO of the SEO agency Digital Current:

Understanding the purchasing behavior of a specific demographic is one of the most important sets of research data available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior, one needs to understand what the target audience avoids as much as what triggers them to spend their money.

By offering a loyalty rewards program, you are conducting a form of research that will provide you with similar information about your customers. Through trial and error, you will begin to see the sort of incentives that fuel the desire of your clients, and the rewards that don’t elicit the same results.

This allows you to hone in on specific rewards that are most appreciated. Using this information, you can also attach the most sought after rewards to specific products that you are most interested in sharing with your clients.

6. It Makes Customers Happy

Sure, the benefits you offer in your loyalty rewards program may not have any effect on the goods or services that you offer your customers each and every day. That being said, your initiative of providing additional rewards for your most loyal customers sets your business apart from other, non-participating companies.

By implementing a loyalty rewards program, you are sending a message to your current and future client base that you are interested in not only making money off of purchases, but also in a relationship with customers that is mutually beneficial. You sell goods and services, although you attach benefits solely for the benefit of the customer.

This act of goodwill will improve the overall outlook of your customers, which will ultimately have a positive impact on your business.

7. You Can Provide In-Store Or Digital Rewards (Or Both)

One of the most beneficial parts of loyalty rewards systems, for both the customers and the business owners, is that, depending on the tactics, the rewards can be applied to purchases made online, in person, or both. This provides you with the chance to offer a robust set of rewards for a broader array of clients.

If you have noticed that most of your sales are to those who shop on the Internet, enhance your online rewards system; conversely, if most of your business is conducted in person, an in-store program may be best suited for you.

Fortunately, according to Retail Expert Francesca Nicasio of VendHQ, “you have the option to take your pick, depending on the needs of your operation and the setup of your merchant processor.”

8. Once It Gets Started, It Stops Being Work

In reality, setting up a rewards system may take some real effort on your part. It requires initial research regarding the preferences of your customers, as well as the scheme that you would like to implement going forward.

That being said, once you have a rewards program set up, it effectively becomes a self-sustaining machine, due to its cyclical nature: the more a client purchases, the more rewards he or she receives, thus inspiring him or her to continue purchasing.

Continuously updating the rewards will keep your customers engaged, but the work it takes to perform this will be overshadowed by the growth your company experiences.

Why It Is Time For You To Set Up A Loyalty Program

It’s no secret anymore that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve your brand’s reputation. And if you haven’t yet weaved a loyalty program into your marketing strategy, you may be missing out on one of the best and easiest tools available for the success of your business.