” The product should be it’s own salesman. Not the product alone but the product plus a mental impression, atmosphere which you place around it.” therefore a business needs to have a solid understanding of their customer and of how to go about building their brand to achieve sustainable profitability. As a result the job of marketing your business does not end at figuring out who your target audience is, it is just the beginning. After collecting data from these four categories;
A) Demographic ( male,female,income, age)
B) Location (town,city,province,state,global)
C) Interests (clubs,hobbies, affiliates)
D) Life Events (Single, married expecting,retiring)
A business will not only have a solid insight into who exactly their customer is, but their IDEAL customer ” a person who not only wants to do business with you, but that you want to do business with.” It is important to utilize this information to your advantage when marketing your business that your objectives (increase customer satisfaction,and or increase profitability) are implemented effectively to achieve desired results. A business owner must find extremely innovative ways to engage with it’s customer’s by building social communities via social platforms e.g facebook, twitter, instagram, pinterest etc by sharing ideals, photos and by posting regularly in order to remain visible to your customer. A consistent, relevant communication on these social networks will encourage customers to interact with your business and develop an affinity to your brand. But the icing on the cake of marketing your business would be a customizable loyalty app tailored to YOUR customers wants & needs. An app would allow a business owner direct access to its customer 24/7 giving an immense opportunity to interact with your customer in a meaningful way!
It is important that existing and potential customers recognize the value in down loading your app by showcasing the benefits of the program that comes along with being a valued member. The challenge will be present itself initially when trying to acquire the apps first users but it will go much more smoothly by creating a hype and excitement before launching your new loyalty app. It is important that you know exactly the goals or goals that you want your app to achieve
1) solidify loyalty from existing customers
2) increase sales through engagement
3) keep customers knowledgeable of sales, promotions or events
4) interact with your customers through engagement, similar threads of interest
To help make the launch of your app successful marketing strategies can be used to further your brand and help reach their target audience and boost downloads
1) add originality to your app, be creative, don’t mimic someone else
2) optimize your app so it is visible
3) have a working website, be active setting up social networks
4) update new versions based on feedback
5) keep an accurate account of your apps progress
It takes the time and effort of a business to take the initiative to go the distance, not just to meet but to exceed the customers expectations. The key lays in engaging shoppers throughout the year, across as many social platforms as possible. Since the wants and needs of the consumer is constantly changing “Consumers value their time and will change their shopping behaviors based on the technological tools available.” An app from MASS MOBILE APPS will execute your vision and make shopping a social mobile experience for your business… giving customers a compelling reason to do business with you! [contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
