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Not just Loyalty, Customer Engagement

It is of utmost importance when acquiring new customers and when keeping existing ones that you develop a deep brand affinity and ultimately loyalty to your brand.  This can be done in a variety of ways that will give you measurable results and produce feelings of engagement necessary to achieve your goals for your business. Since, when most customers are offered compelling rewards that they find valuable, they will choose to follow the cues necessary to retain the reward offered. As a result, true loyalty can be defined as something that rewards both the brand and the customer.In order to propel your business forward and become more competitive, a business must have a strategy in place before it can execute and implement a program that will deliver results.  First you must define the goal you have in mind for your business e.g. increase traffic flow, increase profitability, and retain new customers…

You must know exactly what you are trying to accomplish with your loyalty program. In today’s high tech fast paced world, consumers are not interested in spending more time then they need to, to get what they came for.  So you as a business owner need to tailor your program around your customers. A smart phone mobile loyalty app would be a great way to do just that.  Early adoption would give your company and your brand the credibility of being the first in your industry to launch such an innovative way to engage with your customers.  It is critical however that you choose the right platform when launching your program.  Make sure your app has features your customers would find of value, for example your app may feature a gallery displaying images of new arrivals thus, increasing engagement with existing customers or your app may feature accumulative point system that customers will find appealing, as well as rewarding.  It is also very important that in order for this program to be not only engaging with your customers, it is also effective for you as a business owner to achieve what you want to do.  Platforms with built in marketing tools, like push notifications, customer analytics, and sharing features are the way to go.

It is important that during the process of implementing your loyalty program that you not only invest your money but your time as well so that your strategies are being implemented properly. The less complicated, and user friendly your program is, will determine how successful your loyalty app will be.  It is a process, that you can fine tune accordingly until your loyalty program is to your satisfaction. A loyalty app should set you apart from your competitors by being a reflection of the image that you want for your business.  The value that your customer will find in your loyalty program is based on the value that is perceived by that customer. Trend setting businesses are in the “Know.” They are the ones that are able to deliver to the needs and wants of their customers. The advantages of knowing what your valued customer preferences are, and by ensuring those demands are met are two fold; the first being loyalty and the second being engagement both of which are key to further your business. It is the merchant’s knowledge of its customer that will determine brand affinity and ultimately its success at achieving engagement.   Mass Mobile customizable loyalty app can help get you to where you want to be!

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Will your app survive the cut?

No more plastic loyalty cards, coupons or receipts, punch cards or even key fobs.  Customers want more, and expect more. Fumbling through a mega wallet is not an ideal situation when you are trying to locate the right loyalty card in sufficient time, it can be daunting.  Most customers feel defeated even before they attempt to accumulate their rewards and would rather decline another punch or stamp, than attempt to search through their purse or wallet and hold up the line, and risk further embarrassment…sound familiar? The frustration customers feel is real and there is a stress free solution.  A smart phone loyalty app.

Based on results from an online survey of 1,000 Canadian adults conducted earlier this year, the report estimates that 56 per cent of the population uses a smartphone, up from 33 per cent in early 2012. With an average of 26-40 different apps consumers spend at least 2 hours a day on their mobile devices, the loyalty app for a business has the potential to deliver high rewards by increasing revenues considering the relatively low cost to implement.  The development of the loyalty app is the most influential marketing tool to be made available to SME, (small and medium enterprises).  It allows businesses to create direct personal links with its customers, in the most current and up to date channels available.  Brands/businesses must push themselves forward, to meet the demand of its customers, so  the goal is to create an app that is repeatedly useful and keeps them coming back.  Since approximately only 22% of mobile apps are used only once, it is essential that it provides a service or function that is original and valuable.  Consumers will download apps that they find personally relevant and would like to use on a regular basis.  Currently consumers are still reluctant to use a mobile device or app for payment transactions, but have fully embraced the technology of a mobile loyalty app.  If the loyalty apps fail to meet the customers needs, it will most probably be deleted.

The standard procedure in today’s market place are loyalty apps that bring a business into their environment, where they will promote that app, and not their brand or business.  This system places businesses under the same umbrella as their competition, and does not distinguish their business or allow them to differentiate themselves from others.  It is critical when building a brand that a business promotes their message uniformly across all platforms.  For example, “Joe’s Pizza”  would be better off with a “Joe’s Pizza”  app, that allows him to be original and further his brand, instead of being included in a loyalty program that promotes many other businesses. The point of a loyalty program should be to keep your customers loyal, by not sharing them with your competition, right?  Mass Mobile Apps provides a customizeable loyalty app that allows the business to promote and push their own brand across what is the largest growing segment in technology today, the mobile device.  Weather it is a smartphone, or tablet, mobile devices are now out selling the traditional desk top. More consumers are also now accessing the internet via a mobile device.  It is therefore imperative that a business has a mobile strategy in place, or are in the process of implementing one.