A survey conducted, by Daniel Burns with over 700 companies asked them, if they had developed any mobile apps internally to help them with supply chain management, logistics, purchasing or sales and or support. At this point only approximately 4 percent said yes, which is extremely low considering how many smartphones and mobile devices are on the market today. The follow up question was even more interesting: ” Do you think that at least half the businesses in your industry will have their own mobile apps for these types of functions within the next 2 years?” The response was amazing, 100 percent said “YES!”
So what does this mean for your business? It means that mobile apps designed by business for either internal use, or to gain a competitive advantage will explode over the next 2 years. Which way is your business leaning? What are the trends? A hard trend will happen; a soft trend might happen. The hard trend is that businesses will be developing mobile apps customized for their company for various functions. The soft trend is whether your company will be one of them.
Here’s something else to consider: The number of smart phones and tablets in all sizes of companies has obviously exploded in the last couple of years, and this hard trend is picking up speed. So with costs decreasing and capabilities increasing, the time to act is now. The question is, “How?” A mobile app that targets your customers and is able to deliver your marketing message in a way that is unique and current. A platform your customers will see value in, and an app that they will not only download, but keep on their mobile devices. What better solution than a custom mobile loyalty app, this addresses both issues. Your customers will find value in it because they are getting something back in the form of reward dollars of points, and you will have the ability to market to those same customers. Marketing via mobile ensures your message is being seen, any app that is of value will have the ability to send push notifications. A push notification is basically a text message that is targeted to your customers, and the open rates are astounding…98.7% as compared to 12-20% with emails.
You need to get ready for the mobile business app revolution now. Remember, there are two revolutions taking place: a hardware revolution (where our primary personal computer is shifting to our mobile devices like smart phones and tablets) and a software revolution (which is the mobile apps that will run on those devices). That means the rise of mobile apps for all business functions is a hard trend you can’t ignore. The companies that transform their business processes using mobility will achieve new levels of success. The time for business process transformation is now.
Price sensitivity is increasing amongst consumers. they want the best price and they are willing to trade in convenience if it will keep dollars in their pockets. This is a harsh reality that retailers must grab by the horns. Remaining idle is not an option in this lagging economy. Consumers regardless of their income will seek out the most value for their hard earned dollars! Shoppers perceived purchasing power has decreased, and as a result price sensitivity has increased. With the growth of smartphones, tablets and other mobile computing devices, searching for and finding the best value is a practice that is now cemented in a consumers path to purchase. This make a deal mentality can be met by retailers investing in their own mobile loyalty app. An app is where marketing and customer service can come together by;
1) meeting your customers changing needs
2) providing customers the ability to connect with you
3) provide a consistent experience, whether it is in store, online, phone or your app
4) being available to your customers on their schedules
An app is very cost effective and gives the price sensitive customer a positive experience. By offering high value cash back in the form of loyalty rewards or other incentive based systems that add value perceived by the customer reflecting the interests of the business. Since the attitudes of the majority of consumers have changed to a more “deal seeking” variety, it is essential that your customer feel valued. Even Forbes magazine listed ist Business Essentials to include, a Website, a phone number, and a Mobile App. Mobile Apps are the most current and easiest way to connect with people on an intimate basis. A mobile message or push notification is opened 98.7% of the time, while an email gets an open rate of 20-25%. The mobile market is far too big to ignore, so get your mobile strategy in place now!
It is of utmost importance when acquiring new customers and when keeping existing ones that you develop a deep brand affinity and ultimately loyalty to your brand. This can be done in a variety of ways that will give you measurable results and produce feelings of engagement necessary to achieve your goals for your business. Since, when most customers are offered compelling rewards that they find valuable, they will choose to follow the cues necessary to retain the reward offered. As a result, true loyalty can be defined as something that rewards both the brand and the customer.In order to propel your business forward and become more competitive, a business must have a strategy in place before it can execute and implement a program that will deliver results. First you must define the goal you have in mind for your business e.g. increase traffic flow, increase profitability, and retain new customers…
You must know exactly what you are trying to accomplish with your loyalty program. In today’s high tech fast paced world, consumers are not interested in spending more time then they need to, to get what they came for. So you as a business owner need to tailor your program around your customers. A smart phone mobile loyalty app would be a great way to do just that. Early adoption would give your company and your brand the credibility of being the first in your industry to launch such an innovative way to engage with your customers. It is critical however that you choose the right platform when launching your program. Make sure your app has features your customers would find of value, for example your app may feature a gallery displaying images of new arrivals thus, increasing engagement with existing customers or your app may feature accumulative point system that customers will find appealing, as well as rewarding. It is also very important that in order for this program to be not only engaging with your customers, it is also effective for you as a business owner to achieve what you want to do. Platforms with built in marketing tools, like push notifications, customer analytics, and sharing features are the way to go.
It is important that during the process of implementing your loyalty program that you not only invest your money but your time as well so that your strategies are being implemented properly. The less complicated, and user friendly your program is, will determine how successful your loyalty app will be. It is a process, that you can fine tune accordingly until your loyalty program is to your satisfaction. A loyalty app should set you apart from your competitors by being a reflection of the image that you want for your business. The value that your customer will find in your loyalty program is based on the value that is perceived by that customer. Trend setting businesses are in the “Know.” They are the ones that are able to deliver to the needs and wants of their customers. The advantages of knowing what your valued customer preferences are, and by ensuring those demands are met are two fold; the first being loyalty and the second being engagement both of which are key to further your business. It is the merchant’s knowledge of its customer that will determine brand affinity and ultimately its success at achieving engagement. Mass Mobile customizable loyalty app can help get you to where you want to be!