{"id":152,"date":"2013-11-28T18:19:19","date_gmt":"2013-11-28T18:19:19","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=152"},"modified":"2013-11-28T18:19:19","modified_gmt":"2013-11-28T18:19:19","slug":"152","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/152\/","title":{"rendered":"5 Tips to Help Launch your App"},"content":{"rendered":"

5 Tips to help you Launch your App<\/strong><\/span>
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Loyalty programs can help you stimulate repeat business, attract and retain new customers, and boost your sales.\u00a0 But it is important to get your customers to adopt your program. Make sure you kick-start things right. Here are 5 tips from Mass Mobile\u2019s most successful merchants that will help get your new loyalty program off to a strong start:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0Sell your staff on the idea first.<\/strong><\/span><\/p>\n

Get your staff excited about your loyalty program, and they\u2019ll talk it up frequently with customers.<\/p>\n

\u00a02.\u00a0\u00a0\u00a0\u00a0\u00a0Get the word out early.<\/strong><\/span><\/p>\n

Let your customers know via existing marketing methods, like facebook and twitter\u2026.Use professional point of purchase signage.\u00a0 Your existing customers are already in your store making purchases, why would they not want to join your loyalty program.<\/p>\n

\u00a03.\u00a0\u00a0\u00a0\u00a0\u00a0Offer a juicy first-time signup special.<\/strong><\/span><\/p>\n

Trying anything new can be daunting, so your first offer should be an extra-enticing one. Customers should feel it\u2019s a no-brainer to clear the hurdle of signing up or learning, just to earn that juicy starter reward. Once they see how easy and fun it is to use, you\u2019ll hook them for good.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0Demo it live!<\/strong><\/span><\/p>\n

Seeing is believing. Offering a tablet version of the app would help customers see how easy and fun it is to use.. Once customers see your program is simple to use, it\u2019s a snap to keep using it.<\/p>\n

\u00a05.\u00a0\u00a0\u00a0\u00a0\u00a0Promote, promote, promote.<\/strong><\/span><\/p>\n

There are plenty of ways to spread the word about your new loyalty program. Different customers pay attention to different channels, so make sure you\u2019re trying to reach them every way you can. This is not something you are not already doing, include the app store logos in any marketing material you use going forward. Remember adoption is the key.\u00a0 Here are a few venues to remember:<\/p>\n