{"id":30092,"date":"2015-03-12T22:55:33","date_gmt":"2015-03-12T22:55:33","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=30092"},"modified":"2015-03-12T22:55:33","modified_gmt":"2015-03-12T22:55:33","slug":"5-ways-to-maximize-your-mobile-strategy","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/5-ways-to-maximize-your-mobile-strategy\/","title":{"rendered":"5 Ways to Maximize your Mobile Strategy"},"content":{"rendered":"

For the first time, mobile devices\u00a0outnumber people<\/a>. This benchmark underscores a crucial fact for entrepreneurs: as the number of mobile devices rises, so do\u00a0their importance.<\/p>\n

\"Apple<\/p>\n

Eighty-five percent<\/a>\u00a0of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them increasingly choose to do so via smartphones and tablets. A mobile strategy can help companies of all sizes reach more customers and help maintain a strong market presence.<\/p>\n

But creating a mobile strategy involves more than building an app. A great strategy ensures that your in-person, mobile and traditional online experiences communicate a cohesive message that motivates customers to interact with your business. Here are five ways to maximize your mobile efforts:<\/p>\n

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  1. Design great experiences.<\/strong><\/li>\n<\/ol>\n

    Make sure you deliver a customer experience that enables users to interact with your brand in new and exciting ways. Most users have experienced the frustrations of trying to navigate a mobile website, with distorted layouts and impossible navigation.\u00a0 This is why they prefer a native app experience.\u00a0 So when you are planning your app with your developer, make sure you address ease of use, and functionality.<\/p>\n

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    1. Make your strategy scalable.<\/strong><\/li>\n<\/ol>\n

      Mobile App downloads are projected to double during the next 3 year period, and the smartphone market is forecasted to grow by\u00a0more than 10 percent<\/a> every year for the next four or five years. Your mobile strategy\u00a0must\u00a0<\/em>be flexible, so allow and plan for rapid growth.<\/p>\n

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      1. Look to Unify User Experience.<\/strong><\/li>\n<\/ol>\n

        When possible look to align user experience across multiple channels, make the visual of your app align with that of your website, online shop, and your bricks and mortar location.\u00a0 Having the ability to link to your facebook, twitter, website and ecommerce sites is a definite plus.<\/p>\n

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        1. Find a strong team.<\/strong><\/li>\n<\/ol>\n

          A bare-bones app can cost\u00a0upwards of $10,000<\/a>\u00a0to develop, and developing a more in depth experience can run in into the hundreds of thousands of dollars. Having a solid team of developers is critical to building successful apps.\u00a0 Look at the experience of your prospective developers, and if at all possible contact some of their existing clientele for feedback on support, and overall satisfaction.<\/p>\n

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          1. Extend your OWN Brand.<\/strong><\/li>\n<\/ol>\n

            There are 2 different models that enable business owners today to launch a mobile strategy.\u00a0 The first is to join a community of merchants inside of the app of the developer. Your company will appear geographically alongside other participating merchants. While you may expose your brand to potential customers that may have never heard about you, the probability is that you will not.\u00a0 Why because users of these types of Apps, do not look for other merchants when using the loyalty aspect of the app at their businesses of choice.\u00a0 Additionally you will be required to promote this app to your customers, and if you do gain some from your inclusion you may also lose some for the same reason.\u00a0 The second and most effective is to develop your OWN custom app, where you do not share your customers with your competition, and you extend your own brand, with your logo and the credibility that comes along with having your own custom app.<\/p>\n

            Denim Industries<\/a> is a great example of a merchant that tested several of the multi merchant platform, and eventually ended up going with their own mobile app, developed by Mass Mobile Apps<\/a>.<\/p>\n

            A mobile strategy that\u2019s tailored to your goals and connected to your customers\u2019 needs will help you connect with your target audience on a deeper level, additionally a strong mobile strategy will also accelerate your company\u2019s growth in a market place where mobile technology is quickly becoming an expected avenue to maintain and nurture customer relationships.<\/p>\n

            [contact-form][contact-field label=’Name’ type=’name’ required=’1’\/][contact-field label=’Email’ type=’email’ required=’1’\/][contact-field label=’Website’ type=’url’\/][contact-field label=’Comment’ type=’textarea’ required=’1’\/][\/contact-form]<\/p>\n","protected":false},"excerpt":{"rendered":"

            For the first time, mobile devices\u00a0outnumber people. This benchmark underscores a crucial fact for entrepreneurs: as the number of mobile devices rises, so do\u00a0their importance. Eighty-five percent\u00a0of consumers believe their mobile devices are essential to daily life. Clearly, the mobile interface is crucial for consumers, and the savvy businesses that hope to connect with them … <\/p>\n

            Continue reading “5 Ways to Maximize your Mobile Strategy”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7],"tags":[10,11,13,16,17,18,19,20,24,25,29,31,33,36,40,42,46,47,49,50],"class_list":["post-30092","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","tag-apps-for-business","tag-business","tag-business-owner","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-facebook","tag-first-time-buyer","tag-level-of-service","tag-loyalty-marketing","tag-loyalty-programs-toronto","tag-mobile-marketing-toronto","tag-punched-card","tag-reward-website","tag-smartphone","tag-smartphone-apps","tag-true-loyalty","tag-twitter"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/30092"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=30092"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/30092\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=30092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=30092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=30092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}