{"id":34910,"date":"2015-03-23T21:59:52","date_gmt":"2015-03-23T21:59:52","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=34910"},"modified":"2015-03-23T21:59:52","modified_gmt":"2015-03-23T21:59:52","slug":"canadian-small-business-improve-customer-relationships-by-developing-smartphone-applications","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/canadian-small-business-improve-customer-relationships-by-developing-smartphone-applications\/","title":{"rendered":"Canadian Small business, improve customer relationships by developing smartphone applications"},"content":{"rendered":"
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Great Article in the Toronto Star as to how important Mobile Apps are for Business Owners.<\/p>\n

Apps \u2013 those things you install on your smartphone or tablet to perform specific tasks \u2013 have traditionally been seen as a luxury offering available only to large or tech-savvy organizations.<\/p>\n<\/div>\n

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By:<\/strong> Jeff Quipp<\/span> Special to The Star,<\/span> Published on Wed Mar 27 2013<\/span><\/div>\n
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Apps \u2013 those things you install on your smartphone or tablet to perform specific tasks \u2013 have traditionally been seen as a luxury offering available only to large or tech-savvy organizations.<\/p>\n<\/div>\n

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A small business can\u2019t easily afford to invest $10K – $40K to develop a customer-friendly app. But new products available now let small businesses purchase their app services on a monthly basis, just like internet and phone. These cover areas such as payments, scheduling, and appointments, messaging and marketing with coupons, deals and social sharing. \u00a0This means that, for the first time, apps are now affordable for small businesses \u2014 and they may be one of your best secret weapons to staying competitive. \u00a0With more than one million applications available across the Google Play and the Apple App store, and users spending nearly half a day <\/span><\/a>each month using the programs, the message is clear: users like apps. \u00a0With this in mind, here are five reasons why a small business should consider investing in its own mobile application:<\/p>\n<\/div>\n

Customer service <\/b>\u2013 providing information at the fingertips of your customers is a significant value add. From the convenience of wherever\/whenever they are, they can find information that is essential to their purchasing decision.<\/div>\n
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Retention through brand recognition <\/b>\u2013 Staying top of mind is easy when an app puts your company\u2019s logo in front of your customers.<\/div>\n
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News and information updates <\/b>\u2013 Whatever you need to share, an app gives you the ability to ensure a customer\u2019s smartphone has up-to-date information. From holiday closures to extended hours to trending news and reviews or something as simple as construction they might want to avoid while making their way to your business, an app can be a valuable information resource.<\/div>\n
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Company image <\/b>\u2013 Having your own app projects a professional, tech-savvy image. It shows you\u2019re invested in the latest customer trends and can make your business appear larger or more well established than it may in fact be.<\/div>\n
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Push out messages for promotions\/launches <\/b>\u2013 Apps are a new direct line of communication with customers. You can push out notifications<\/a> for promotions and new product and service launches, literally putting the news in the palm of your audience\u2019s hands. Plus, these notifications tend to stand out from the stream of emails most people receive about the other guy\u2019s promos.<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Great Article in the Toronto Star as to how important Mobile Apps are for Business Owners. Apps \u2013 those things you install on your smartphone or tablet to perform specific tasks \u2013 have traditionally been seen as a luxury offering available only to large or tech-savvy organizations. By: Jeff Quipp Special to The Star, Published … <\/p>\n

Continue reading “Canadian Small business, improve customer relationships by developing smartphone applications”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7,1],"tags":[10,13,14,15,16,17,18,19,20,21,24,25,29,30,31,33,36,39,40,42,46,47,48,49,50],"class_list":["post-34910","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","category-uncategorized","tag-apps-for-business","tag-business-owner","tag-business-services","tag-clock","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-facebook","tag-first-time-buyer","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-programs-toronto","tag-mobile-marketing-toronto","tag-programmers","tag-punched-card","tag-reward-website","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/34910"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=34910"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/34910\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=34910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=34910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=34910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}