{"id":42968,"date":"2015-07-18T10:23:16","date_gmt":"2015-07-18T10:23:16","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=42968"},"modified":"2015-07-18T10:23:16","modified_gmt":"2015-07-18T10:23:16","slug":"millennials-prefer-native-apps-for-mobile-shopping","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/millennials-prefer-native-apps-for-mobile-shopping\/","title":{"rendered":"Millennials Prefer Native Apps For Mobile Shopping"},"content":{"rendered":"
\"Christine<\/a><\/div>\n

By Christine Kern<\/a><\/em>, contributing writer<\/em><\/p>\n

\"Millennials<\/a><\/div>\n

Native apps provided better experiences than companies\u2019 mobile sites<\/strong><\/h3>\n

A recent survey from Forbes and Stanford<\/a>\u00a0that polled more than 1,600 millennial consumers has found that native apps are the preferred tool for mobile shopping.<\/p>\n

According to the results, almost half (47 percent) have downloaded at least one mobile shopping app to their smartphone, with Amazon, Etsy, Forever21,\u00a0and Wanelo ranking as the most popular native app downloads.\u00a0Millennials also favored apps from Forever 21, Starbucks, JackThreads, and Modcloth.<\/p>\n

When asked why they downloaded native apps, 54 percent of the millennials said it was because they offer a better experience than the company\u2019s mobile site, followed by discounts or lower prices (27 percent).\u00a0 Just 2 percent said it was to shop while not on their computer, and 4 percent said using a native app was mandatory to purchase a particular product.\u00a0 This seems counter to prevailing wisdom that states that native apps provide a more personalized shopping experience.<\/p>\n

According to Retail Dive<\/em><\/a>, native shopping apps are the latest tools to help retailers cash in as sales executed on mobile devices are expected to nearly double to $280 billion worldwide in 2015. This is particularly true in relation to attracting the millennial customers.<\/p>\n

And as Integrated Solutions for Retailers<\/em> reported<\/a>, sales via mobile devices are driving revenue. For example,Amazon has announced<\/a><\/em> that sellers on Amazon sold more than 2 billion items worldwide in 2014, setting a new record for sales.\u00a0 In 2014, Amazon also introduced the Amazon Seller App to facilitate the management of sellers\u2019 business on Amazon via their mobile devices.\u00a0 And sellers from more than 100 different countries were able to fulfill orders on Amazon to customers in 185 countries by using Fulfillment by Amazon services.<\/p>\n

Coming Soon<\/strong>: Innovative Retail Technologies<\/a><\/strong><\/p>\n

We\u2019re rebranding! In time for the Sept\/Oct issue, Integrated Solutions For Retailers will become Innovative Retail Technologies. Renew your subscription or subscribe today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Christine Kern, contributing writer Native apps provided better experiences than companies\u2019 mobile sites A recent survey from Forbes and Stanford\u00a0that polled more than 1,600 millennial consumers has found that native apps are the preferred tool for mobile shopping. According to the results, almost half (47 percent) have downloaded at least one mobile shopping app … <\/p>\n

Continue reading “Millennials Prefer Native Apps For Mobile Shopping”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7],"tags":[10,11,13,14,15,16,17,18,19,20,21,22,24,25,27,28,29,30,31,32,33,34,35,36,37,38,39,40,42,43,45,46,47,48,49,50,51],"class_list":["post-42968","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","tag-apps-for-business","tag-business","tag-business-owner","tag-business-services","tag-clock","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-customer-service","tag-facebook","tag-first-time-buyer","tag-hackers","tag-increase-sales","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-program","tag-loyalty-programs-toronto","tag-mobile-app-development","tag-mobile-computing","tag-mobile-marketing-toronto","tag-point-of-sale","tag-positive-feedback","tag-programmers","tag-punched-card","tag-reward-website","tag-sales","tag-smart-phone-apps","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter","tag-website"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42968"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=42968"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42968\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=42968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=42968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=42968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}