Keywords<\/h3>\n

Input your list of five targeted keywords for the page. Having them written here will help you to optimize the other components.<\/p>\n

Page title<\/h3>\n

Search engines look at the page title, also known as the title tag, to understand the page\u2019s content. They also show it in search results pages, as highlighted below:<\/p>\n

<\/div>\n

Page titles have to be unique and include the most important targeted keyword for that page. The title should be compelling enough to trigger interest in 60 characters or less. Also note that the words at the beginning of the title have more SEO weight than the ones coming after. So, you should try to start your title with your keyword.<\/p>\n

Page description<\/h3>\n

Search engines display the description under each page title on the results page to help searchers determine the best link to click on. See an example below.<\/p>\n

<\/div>\n

Having a good page description is important because the information you put there greatly influences the decision of the searcher whether to click on your link or someone else\u2019s. The description must be unique too and be no longer than 160 characters.<\/p>\n

Headings<\/h3>\n

In website code, headings are designated <h1> to <h6>. These simply define the size of your headings, as they appear to the reader. Among these six levels of headings, H1 is the biggest and H6 the smallest.<\/p>\n

The headings are more than shortcuts to quickly change the size and face of your text. They tell the search engines that the keywords in headings are more important. This is a great opportunity to use your targeted keywords. Remember, you must use one and only one H1 header per page. This is your main title and it should include your most important keyword.<\/p>\n

You can then sprinkle your most important and other keywords throughout your text. But don\u2019t overdo it. Using keywords too much is called keyword stuffing. It can annoy your readers and cause Google to penalize your pages in its search rankings.<\/p>\n

Image ALT tag<\/h3>\n

The ALT tag is used to display descriptive text when an image cannot be displayed. Obviously, using image replacement texts makes sense for users who prefer to browse the Internet with images disabled. What\u2019s more important for you is that search engines can\u2019t read numbers or text on images, let alone understand the context of the image itself.<\/p>\n

Your keywords may look fantastic and eye-catching on an image, but the only way for search engines to see them is the ALT tag associated with the image. Therefore creating ALT tags and including your targeted keywords in them is another efficient SEO technique.<\/p>\n

URL structure<\/h3>\n

The URL is the address of the page. The words used in URLs send one of the strongest signals to search engines concerning the content of the page. URLs should contain the most important keyword for that page. You should also try to avoid using strings of characters in URLs that don\u2019t make sense to the visitor. Only lower-case letters and numbers should be used, and dashes should replace spaces.<\/p>\n

Helping your pages to climb<\/h3>\n

If you create SEO trees for each of your webpages and make sure you optimize the six components, you will have covered the most important aspects of search engine optimization. You will definitely help your website climb in the search result rankings.<\/p>\n

In some industries where online marketing is fierce, this may not be enough for your site to appear on the all-important first page of search results. But without optimizing these components, it\u2019s very unlikely that your website will rank for any searches not involving your brand\/company name.<\/p>\n

Implementing your work<\/h3>\n

Now that you have all your optimized content, it is time to implement it on your website. If your website is built using a content management system (CMS), such as WordPress<\/a>, all the changes can easily be implemented in it without the help of a programmer.<\/p>\n

If your website is built using an older proprietary system, you will have to give your SEO trees to your programmer so that he or she can implement your optimization work on each page.<\/p>\n

SEO is in constant flux<\/h3>\n

The search engines are constantly changing the way they rank websites in their search results. What\u2019s important now may not be so important two or three years from now.<\/p>\n

One development in recent years is the growing importance of social media<\/a> in search rankings. If you are regularly involved on social platforms such as Facebook, YouTube and LinkedIn, you increase the chances your website will rank higher in search results.<\/p>\n

Great content is your best weapon<\/h3>\n

One thing that is sure to remain central to SEO is the need for good content. As long as people will be looking for answers, search engines will strive to find and deliver them the best pages to provide these answers.<\/p>\n

So your best strategy to get to the top of search results and stay there is to create good fresh content regularly. This will help position you as a leader in your field and attract more visitors who you will be able to convert into customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was originally posted in June of 2014 by,\u00a0Philippe Desjardins. \u00a0It is very informative and helpful for newbies to internet marketing! One of the obvious keys to growing a business is to get introduced to people who need your products and services. Great news! Research indicates that over 90% of people use the Internet … <\/p>\n

Continue reading “SEO basics for entrepreneurs: Easy tips for optimizing your website”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7],"tags":[10,11,13,14,15,16,17,18,19,20,21,22,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,42,43,44,45,46,47,48,49,50,51],"class_list":["post-42980","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","tag-apps-for-business","tag-business","tag-business-owner","tag-business-services","tag-clock","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-customer-service","tag-facebook","tag-first-time-buyer","tag-google-add-words","tag-hackers","tag-increase-sales","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-program","tag-loyalty-programs-toronto","tag-mobile-app-development","tag-mobile-computing","tag-mobile-marketing-toronto","tag-point-of-sale","tag-positive-feedback","tag-programmers","tag-punched-card","tag-reward-website","tag-sales","tag-seo","tag-smart-phone-apps","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter","tag-website"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42980"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=42980"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42980\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=42980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=42980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=42980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}