{"id":42990,"date":"2015-08-26T22:17:37","date_gmt":"2015-08-26T22:17:37","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=42990"},"modified":"2015-08-26T22:17:37","modified_gmt":"2015-08-26T22:17:37","slug":"2015-back-to-school-shopping-insights-every-small-business-owner-should-know","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/2015-back-to-school-shopping-insights-every-small-business-owner-should-know\/","title":{"rendered":"2015 Back to School Shopping Insights Every Small Business Owner Should Know"},"content":{"rendered":"

By:\u00a0Colleen Corkery<\/h3>\n
\n

\"2015<\/a><\/p>\n

Are you ready for an influx of Facebook and Instagram pics from\u00a0life\u2019s next big event? The event that affects parents, kids, businesses, and social feeds everywhere? We\u2019re talking about back to school. Just how big<\/em> is the back to school shopping season?\u00a0Here\u2019s a pop quiz for kicks:<\/p>\n

Back to school generates more revenue than:
\nA) Father\u2019s Day
\nB) Mother\u2019s Day
\nC) Valentine\u2019s Day
\nD) All of the Above<\/p>\n

If you chose D, you get an A+ for being a top-notch business student. According to the National Retail Federation (NRF)\u2019s 2015 survey,<\/a> back to school\/college is expected to collectively result in more than $68 billion in revenue this year. That\u2019s more than Father\u2019s Day<\/a> ($12.7B), Mother\u2019s Day ($21.2B), or Valentine\u2019s Day ($18.9B) combined, making back to school the second highest revenue generating \u201choliday\u201d after the winter holidays ($616.1B) \u2013 Now that deserves a gold star.<\/p>\n

What\u2019s motivating people\u2019s back to school spending habits?\u00a0The NRF says 40.6% of people are shopping for sales more often, 45% of people decide where to shop based on the coupons they receive, and 26.5% of people plan to redeem coupons using their mobile phones. This is why sending mobile-friendly promotions via email<\/a> or text message<\/a> (sms) is key.<\/p>\n

As a business owner, jumping on the back to school sales bandwagon today will earn you extra credit. While the traditional season starts after Labor Day, August 24th is the new trending\u00a0school start date. In fact, some kids on the East Coast are already back in school now!<\/p>\n

If you\u2019ve already got your sales, offers, and promotions<\/a> in the (brown) bag, keep spreading the word. NRF\u2019s survey shows that 42.8% of people will shop three weeks to one month before school, and 30% of people don\u2019t plan to shop for back to school until 1-2 weeks before school starts.<\/p>\n

Researchers from\u00a0Eyeview<\/a>\u00a0also found that found 66% of students and 74% of parents believe localized messaging is \u201cthe most impactful\u201d part of a promotion. This gives local, small businesses an advantage.<\/p>\n

What exactly are people spending their money on? The biggest contenders for households with children K-12 include clothing ($8.59B), electronics ($7.78B), shoes ($4.63B), and typical school supplies ($3.85B). Families with college students are spending more on electronics ($9.93B), clothing ($6.56B), dorm furnishings ($6B, up 31%), food ($5.65B), personal care items ($43.73B), gift cards ($2.28B), and more.<\/p>\n

What if your business doesn\u2019t sell traditional back to school items like backpacks, supplies, or clothing? Don\u2019t let that discourage you. Appeal to the emotions and actions of a parent or new college student (others will gladly reap the benefits):\u00a0Provide deals on anti-stress\u00a0methods like spa and gym services, or outdoor activities. Own a salon? Everyone needs a new back to school picture or ID \u2013 Offer a deal\u00a0on haircuts or color. Parents or college students may be driving back and forth from school soon \u2013 Offer deals on\u00a0auto tuneups, car washes, etc. Who doesn\u2019t appreciate\u00a0a deal on\u00a0lunch\/snacks, or a fast meal after work\/school when making dinner won\u2019t cut it? The options are endless.<\/p>\n

As a small business, the back to school shopping season has potential for placing you on the revenue generating honor roll. With that, here\u00a0are even more insights\u00a0to consider when planning or managing your back to school sales and marketing strategies:<\/p>\n

\"Top<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By:\u00a0Colleen Corkery Are you ready for an influx of Facebook and Instagram pics from\u00a0life\u2019s next big event? The event that affects parents, kids, businesses, and social feeds everywhere? We\u2019re talking about back to school. Just how big is the back to school shopping season?\u00a0Here\u2019s a pop quiz for kicks: Back to school generates more revenue … <\/p>\n

Continue reading “2015 Back to School Shopping Insights Every Small Business Owner Should Know”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7],"tags":[10,11,13,14,15,16,17,18,19,20,21,22,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,42,43,44,45,46,47,48,49,50],"class_list":["post-42990","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","tag-apps-for-business","tag-business","tag-business-owner","tag-business-services","tag-clock","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-customer-service","tag-facebook","tag-first-time-buyer","tag-google-add-words","tag-hackers","tag-increase-sales","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-program","tag-loyalty-programs-toronto","tag-mobile-app-development","tag-mobile-computing","tag-mobile-marketing-toronto","tag-point-of-sale","tag-positive-feedback","tag-programmers","tag-punched-card","tag-reward-website","tag-sales","tag-seo","tag-smart-phone-apps","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42990"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=42990"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/42990\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=42990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=42990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=42990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}