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by Humayun Khan<\/li>\n<\/ul>\n

How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you’re looking to boost business during slow hours and more?<\/p>\n

Whatever your goal may be as a retailer, by creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you’ll be able to incentivize the right actions, get them to respond, and grow your business in the process.<\/p>\n

In this post, we’ll look at three retail sales promotion techniques that are worth their weight in gold when implemented effectively. They are:<\/p>\n

Promotional pricing<\/li>\n
Point-of-purchase displays<\/li>\n
Loyalty programs<\/a><\/li>\n<\/ul>\n
So, the next time you’re stuck as to how you can increase sales, get new customers, or retain existing ones, you’ll have no trouble turning to the perfect promotion strategy for your goal.<\/p>\n
Let’s get started.<\/p>\n
The Power of Promotional Pricing<\/h2>\n
As a small business owner, you already know the power of discounting products to increase demand.<\/p>\n
But which products do you give a discount on? And by how much? Or for how long? These are all questions that come to mind when considering the option of reducing prices. They’re also important questions due to the nature of how pricing affects consumer psychology.<\/p>\n
For example, you might have heard about the power of ending prices with the number 9. Researchers have discovered<\/a> that items priced at $39 sell more than the cheaper price point of $34. Or the overbearing power of the word “free,” which Dr. Dan Ariely has shown<\/a> to motivate us even when the perceived value and price of two options remain the same.<\/p>\n
Now, let’s take a look at a few of the more popular promotional\u00a0pricing options that\u00a0you can deploy in your own store:<\/p>\n
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Markdowns:<\/strong> This is when you reduce prices on a wide range of products in your store for all customers. This is especially effective when backed by a wider advertising campaign, be it through paid or unpaid channels.<\/li>\n
Loss Leaders:\u00a0<\/strong>When you know that certain products are in demand, regardless of whether it’s a luxury item like an iPad or everyday need like under garments, you can provide certain products at a steep discount to draw new customers to your store. Known as loss leaders, these products are great for selling overstocked items, increasing traffic to your store, and generating brand awareness.<\/li>\n
Bundle Pricing:\u00a0<\/strong>Bundling products is a great way to generate a higher perceived value for a lower cost that customers have a hard time staying away from. Whether it’s a “buy one, get one free” deal\u00a0or a “3 for the price of 1” special, this tactic is great for making customers feel that they’re getting more for what they’re paying. As a bonus, this is a huge draw to then entice those customers\u00a0to buy higher priced items once they’re in your store.<\/li>\n<\/ul>\n
$\"Retail$ <\/p>\n
Leveraging Point-of-Purchase (POP)\u00a0Displays<\/h2>\n
Though you might be most familiar with POP displays from your visit to the grocery store, where you just couldn’t\u00a0help but notice all those glossy magazines filled with celebrity gossip, you’ll be pleased to know that they’re one of the most effective ways for retailers to encourage impulse buying.<\/p>\n
For example,\u00a0you might have noticed that the last time you went\u00a0shopping for clothes, there was a never-ending array of bins and displays filled with items that could be seen as “add-ons” or “up sells” as you make your way closer to the checkout.<\/p>\n
The reason why these POP displays and the impulse purchases they generate\u00a0are so effective is that according to research<\/a>, almost 66% of all decisions to buy something are made while people are in the store shopping. And guess what? Almost 53% of those decisions are classified as impulse buying.<\/p>\n
Well, it’s time to start thinking about what you could do around your checkout area to get consumers to buy more.<\/p>\n
Here are a few examples of different types of POP displays:<\/p>\n
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Speed Bumps:\u00a0<\/strong>As prospective customers get closer to the end of their purchasing journey at your store, you can intentionally draw their attention to products that they may have missed by strategically placing them along the path to checkout or even as they wander the store.<\/li>\n
Dump Bins:\u00a0<\/strong>These are bins full of products once again strategically placed to elicit curiosity in consumers and get them to “dig in” and find an item that they’ll add to their shopping cart as they stand in line to pay for\u00a0what they came to buy.<\/li>\n
Free Samples:\u00a0<\/strong>This is a surefire way to build demand for any new products that you may have recently added to your store. Giving away free samplers of certain products invites customers to use them at no cost\u00a0and though they may not reach for the full-price version right away, you can be sure they’ll think about it\u00a0the next time they visit your store.<\/li>\n<\/ul>\n
$\"Optimizing$ <\/p>\n
Getting the Most Out of Loyalty Programs<\/h2>\n
Let’s face it, getting new customers costs a lot of time, money, and effort. Providing great service and creating customer loyalty programs that get customers to come back, time and time again, is far more profitable and efficient as a retailer.<\/p>\n
Though you may not have the big-box retailer budget to launch a full-out customer loyalty program, rest assured, there are some great alternatives that also happen to be very cost effective as well.<\/p>\n
The most beneficial of those alternatives would have to be a Mobile Loyalty App. \u00a0Your business can now implement a full blown loyalty program that will rival those of the big-box-retailers. \u00a0 Mass Mobile Apps<\/a> provides a solution that will meet all your needs! \u00a0With their solution, in exchange for rewarding your customers for shopping, you will be given the ability to reach them like you have never had before. \u00a0Each customer must download your app, and register in your program, and in doing so they provide you unprecedented access. \u00a0You are now able to send “Push Notifications” directly to their mobile devices, which appears just like a text message. With a wide variety of features that are designed to enhance the customer experience, and provide the retailer the most up to date marketing tools available.<\/p>\n
Another alternative would be\u00a0email marketing. It’s an effective\u00a0way to drive customer retention and loyalty and starts as quickly as when you\u00a0collect customer’s email as they checkout, and then email them about exclusive sales, discounts, coupons, and other promotional offerings for a limited time period. Not only will this incentivize them to visit your store again, but it will also increase the perceived value they have of being on your email list.<\/p>\n
One simple way to do that in your store is to use a really handy app by MailChimp called\u00a0 Chimpadeedoo<\/a>, which you could use alongside your iPad POS system. They’ve also got some great in-depth\u00a0 case studies <\/a>I suggest checking out. For example, in one case, a retailer saw their email list grow from 250 to 10,000 subscribers in just one year.<\/p>\n
$\"Chimpadeedoo$ <\/p>\n
Another\u00a0app you might want to check out is\u00a0 Belly<\/a>, which helps local businesses connect with customers through a customer-facing mobile app and merchant iPad app, and helps you build loyalty by rewarding your customers each\u00a0time they visit and make a purchase from your store.<\/p>\n
Lastly, Don’t Forget To Track Your Efforts<\/h2>\n
In order for you to get the most benefit from\u00a0running a sales promotion campaign, you must track the percentage of sales resulting from the\u00a0promotional campaign. Ideally, you should be able to assign tracking codes or discounts to certain products within your POS system and generate a report to see how well you’ve done since first launching the campaign.<\/p>\n
The other important component is setting\u00a0a timeline for each campaign, not just to help your customers act faster, but for you to start looking at promotions from the perspective of seasonality.\u00a0That will also help you to be far more strategic and give you enough time to plan everything in advance so as to ensure you’re not wasting your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"
by Humayun Khan How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you’re looking to boost business during slow hours and more? Whatever your goal may be as a retailer, by creating a time-sensitive … <\/p>\n
Continue reading “3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,7,1],"tags":[10,11,13,14,15,16,17,18,19,20,21,22,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51],"class_list":["post-43134","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-marketing-loyalty-apps","category-uncategorized","tag-apps-for-business","tag-business","tag-business-owner","tag-business-services","tag-clock","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-customer-service","tag-facebook","tag-first-time-buyer","tag-google-add-words","tag-hackers","tag-increase-sales","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-program","tag-loyalty-programs-toronto","tag-mobile-app-development","tag-mobile-computing","tag-mobile-marketing-toronto","tag-point-of-sale","tag-positive-feedback","tag-programmers","tag-punched-card","tag-retail-loyalty","tag-reward-website","tag-sales","tag-seo","tag-smart-phone-apps","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter","tag-website"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/43134"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=43134"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/43134\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=43134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=43134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=43134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}