{"id":43240,"date":"2017-05-16T09:45:59","date_gmt":"2017-05-16T09:45:59","guid":{"rendered":"https:\/\/massmobileapps.wordpress.com\/?p=43240"},"modified":"2017-05-16T09:45:59","modified_gmt":"2017-05-16T09:45:59","slug":"5-tips-on-creating-a-push-notifications","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/5-tips-on-creating-a-push-notifications\/","title":{"rendered":"5 Tips on Creating a Push Notifications"},"content":{"rendered":"

\"1\"<\/p>\n

Studies have proven that push notifications can be the ultimate user engagement tool. According to multiple sources, 98% of push notifications are read, as opposed to 15-25% for email-based campaigns.<\/p>\n

Push notifications allow App Merchants<\/a> to reach their customers outside of the in-store experience. If your messages are crafted correctly, it can create real value and promote an almost viral level of the sharing of your content.<\/p>\n

\n

\"2\"Frequency of your messages.<\/strong><\/span><\/p>\n

The first rule of push notification marketing \u2013 don\u2019t overdo it. Especially if you\u2019re sending push notifications for advertising or promotional purposes: less is usually more. Ask yourself: \u201cWould I be annoyed by the volume of messages I\u2019ve been receiving from this app<\/a>?\u201d If the answer is yes, or even maybe, you may want to consider spacing them out.<\/p>\n

\"3\"Schedule your push notifications.<\/span><\/strong><\/p>\n

How would you like to be woken up in the middle of the night by a vibrating cell phone, flashy lights and a push message saying you have a $5 discount on your next purchase if you invite a friend? Knowing your target market allows you to send messages during reasonable hours when engagement is usually at its highest. Anything between 10 AM and 6 PM is recommended. Send anything outside the recommended period, and you risk missing the user\u2019s attention or annoying them.<\/p>\n

\"4\"Encourage engagement whenever you can.<\/span><\/strong><\/p>\n

A relevant message is great, but it\u2019s even better to create a discussion or an interaction within the app which leads to sharing and other benefits. Using your in-app social network, you can drive users towards engagement. For example, start a photo-based contest, such as \u201cpost a picture of X\u201d \u2013 or reward users for the best response to a posted question.<\/p>\n

\"5\"Offer exclusive discounts or deals.<\/strong><\/span><\/p>\n

Who isn\u2019t looking for a good deal? Use push notifications to send out \u2018What\u2019s new\u2019 and \u2018Today only\u2019 deals. You might also think about using push notifications to inform users about discounts on products you offer, and you can create exclusive app only offers, which shows the value in joining.<\/p>\n

\"6\"Event reminders and announcements.<\/strong><\/span><\/p>\n

Is the big game today? What time does the DJ start at the club tonight? Will there be a change in store hours over the holidays? Friendly reminders in form of push notifications take only moments to set up, but might save your users minutes or hours of \u2018search time\u2019. Minimize possible frustration caused by last minute changes and increase brand loyalty by making sure your users have all the latest information at hand.<\/p>\n

By optimizing your messages to\u00a0increase app open and conversion rates<\/strong>\u00a0you\u2019re not just improving app retention, but you\u2019re also setting yourself up to\u00a0increase customer lifetime value<\/strong>.<\/p>\n

And if you haven\u2019t used push notifications in your app yet, we challenge you to get one out in the coming week.\u00a0Push notifications are free to use\u00a0<\/strong>within\u00a0the Mass Mobile Apps <\/a>platform<\/strong>\u00a0and it takes 30 seconds to send them to every\u00a0one of your customers. \u00a0Today an Mobile Loyalty App<\/a> is a necessity for any business looking to grow or maintain its customer base, and the Push notification is the most effective way to reach that base.<\/p>\n

[contact-form][contact-field label=”Name” type=”name” required=”1″ \/][contact-field label=”Email” type=”email” required=”1″ \/][contact-field label=”Website” type=”url” \/][contact-field label=”Comment” type=”textarea” required=”1″ \/][\/contact-form]<\/p>\n","protected":false},"excerpt":{"rendered":"

Studies have proven that push notifications can be the ultimate user engagement tool. According to multiple sources, 98% of push notifications are read, as opposed to 15-25% for email-based campaigns. Push notifications allow App Merchants to reach their customers outside of the in-store experience. If your messages are crafted correctly, it can create real value … <\/p>\n

Continue reading “5 Tips on Creating a Push Notifications”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,6,7,8,1],"tags":[10,11,12,13,14,16,17,18,19,20,21,22,23,24,25,26,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51],"class_list":["post-43240","post","type-post","status-publish","format-standard","hentry","category-facebook-2","category-loyalty-apps","category-loyalty-programs","category-mobile-loyalty-apps-apps-for-businesses","category-mobile-marketing-loyalty-apps","category-small-business","category-uncategorized","tag-apps-for-business","tag-business","tag-business-loyalty-programs","tag-business-owner","tag-business-services","tag-computer-safety","tag-credit-card","tag-customer","tag-customer-loyalty-programs-toronto","tag-customer-management","tag-customer-satisfaction","tag-customer-service","tag-digital-punch-cards","tag-facebook","tag-first-time-buyer","tag-google-add-words","tag-increase-sales","tag-level-of-service","tag-loyalty-app","tag-loyalty-marketing","tag-loyalty-program","tag-loyalty-programs-toronto","tag-mobile-app-development","tag-mobile-computing","tag-mobile-marketing-toronto","tag-point-of-sale","tag-positive-feedback","tag-programmers","tag-punched-card","tag-retail-loyalty","tag-reward-website","tag-sales","tag-seo","tag-smart-phone-apps","tag-smartphone","tag-smartphone-apps","tag-social-media","tag-true-loyalty","tag-twitter","tag-website"],"_links":{"self":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/43240"}],"collection":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/comments?post=43240"}],"version-history":[{"count":0,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/posts\/43240\/revisions"}],"wp:attachment":[{"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/media?parent=43240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/categories?post=43240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/massmobileapps.com\/blog\/wp-json\/wp\/v2\/tags?post=43240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}