{"id":44600,"date":"2019-01-25T17:02:27","date_gmt":"2019-01-25T17:02:27","guid":{"rendered":"https:\/\/massmobileapps.com\/blog\/?p=44600"},"modified":"2019-01-25T17:02:27","modified_gmt":"2019-01-25T17:02:27","slug":"4-ways-to-build-trust-with-your-customers-2","status":"publish","type":"post","link":"https:\/\/massmobileapps.com\/blog\/4-ways-to-build-trust-with-your-customers-2\/","title":{"rendered":"4 Ways to Build Trust With Your Customers"},"content":{"rendered":"

What efforts do you take to build trust with your customers? Building solid, trusting relationships with your customer base is one of the best ways to retain them. In fact, News Cred’s recent study revealed that among millennials, the top three brand loyalty drivers include a great product (77%), followed by brand recognition (69%) and trust (69%).<\/span><\/p>\n

Research also shows that retaining customers is much cheaper than acquiring new ones. The longer a customer is loyal to a brand, the more money they spend. What does that mean for your bottom line? According to a study cited by Retention Science, increasing customer retention by just 5 percent increases profits by 25-95 percent.<\/span><\/p>\n

Needless to say, building trust with your customers is a worthwhile and profitable endeavor. <\/span><\/p>\n

Here are four ways to build trust with your audience:<\/b><\/p>\n

1. Communicate with customers on a regular basis<\/b>
\n<\/span>Communications with your customer base should not revolve solely around purchasing. If customers feel like every communication is a sales push, before long, your attempts to connect will get ignored and you’ll dash any hope of building trust.<\/span>
\n<\/span>Instead, communicate with your customers on a regular basis. Consider emailing a regular newsletter, sharing links to helpful articles on your social media channels or providing how-to articles on your blog. Customers appreciate useful information that makes their day a little better.<\/span><\/p>\n

For example, if you run a fast casual restaurant, create a monthly newsletter to highlight<\/span>s<\/span> upcoming menu items and introduce new staff. If you run a cleaning company, share an article containing tips to clean up nail polish or general organizing or stain removing hacks. Be intentional with your communication. If customers hear from you with useful tips, product updates, relevant market research, etc\u2026 on a regular basis, your occasional promotional email won’t feel out of place. It’s just another message from a friend.<\/span><\/p>\n

2. Provide quality customer service in your store<\/b><\/p>\n

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One of the best ways to gain trust is to offer your customers service they can’t find anywhere else. Here’s a quick checklist to make sure your service inside your store is top-notch:<\/span><\/p>\n