It is becoming more apparent that the one thing people today don’t leave home without is not their American Express card, but their smartphone. They aren’t spending the day making calls, so what are they doing?
Data shows that the average user checks their phone about 110 times a day, and throughout the day they are spending 86% of their time in mobile apps.
The accompanying chart from mobile analytics company Flurry shows just how dominant the native app is compared to the mobile web. The chart shows a 6% growth in mobile app usage compared to a 6% decline in mobile web usage. More significantly, the read rate of promotional emails is between 5% – 20%, whereas a push notification is read at an astounding rate in excess of 97%. It’s still too early to predict the course apps will take in 2014, but it’s clear to see that mobile web activity is dwindling and the apps are taking over. Now every company in the world is adjusting to that reality
Amazon doesn’t have to build native apps — Amazon essentially has no competition. So why do they do it? Any why does eBay, and Facebook, and Twitter, and all the others who pour masses of development dollars into apps that no one needs?
Your customers are checking their phones 110 times a day — do you have a mobile app?