As a small business owner of a denim and sportswear store, I was looking for ways to increase my bottom line, and alternative ways to connect with my customers. With the social media explosion, i.e. Facebook, Twitter, Instagram and emails, promoting my business became a full time job. That was great in the mid 2000’s, but as more and more people and businesses jumped on the bandwagon, I noticed these mediums becoming less effective. As a result after much research, I decided to implement a loyalty program, but discovered that all of the existing Loyalty platforms lacked the qualities and features I felt were relevant to me and most importantly to my customers.
The existing Loyalty platforms, were not marketing my business but promoting theirs but against my better judgment I gave it a shot, and joined a popular program. I quickly discovered that this was not specific to me nor did it promote my “Brand”. It was cookie cutter at best! Why did I have to fit my business model into their environment and promote their app and brand? I also questioned why my business was added to a list of similar merchants, some of which were my competitors.
This is when the Mass Mobile Apps Concept was born. Out of a need to keep my customers engaged and loyal, and to drive traffic and increase Sales. Mass Mobile Apps designs customized Loyalty Apps specific to any business promoting their brand and connecting customers in a meaningful way.
Why conform to someone else’s concept of a loyalty program, when you can develop your own!