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🚀 Why Every Small Business Needs an App in 2025

Mass Mobile Apps Blog | March 2025

In today’s digital-first world, having a mobile app isn’t just a nice-to-have—it’s a game-changer. Small businesses everywhere are embracing mobile technology to attract new customers, retain existing ones, and stand out from the competition.

So, why is having a mobile app essential in 2025?

đŸ“± 1. Customers Expect Convenience

Today’s consumers live on their phones. They expect instant access to your business—whether it’s booking an appointment, checking a menu, or ordering online. An app puts your business in their pocket, 24/7.

With Mass Mobile Apps, you can deliver a seamless experience that’s fast, easy, and built for how people shop today.

💬 2. Direct Communication = Stronger Loyalty

Push notifications. In-app messages. Exclusive rewards.

Your app gives you a direct line to your customers—no middlemen, no algorithms. Our built-in loyalty and rewards system keeps them coming back, while you build stronger relationships.

đŸ’” 3. More Sales, Less Friction

Whether you run a boutique, cafĂ©, spa, or gym, your app streamlines the buying process. Customers can browse, order, pay, and book—all in a few taps.

With integrated e-commerce and POS tools, Mass Mobile Apps helps small businesses boost revenue with minimal effort.

📊 4. Know Your Customers Like Never Before

Apps give you powerful insights—what your customers love, when they engage, and what drives their spending. Use that data to make smarter decisions, personalize offers, and stay one step ahead.

🏆 5. Get Ahead of the Competition

Most small businesses still rely on outdated tools and platforms. Your app sets you apart and gives your business the polished, professional edge customers notice (and love).

🔼 6. Future-Proof Your Business

Tech moves fast—and businesses that keep up win. From digital loyalty cards to mobile payments to AI-powered support, apps are where the future is headed.

With Mass Mobile Apps, you’re ready for what’s next. Our platform is designed to grow with you.

🎯 Bottom Line?

In 2025, having an app isn’t optional—it’s a smart investment in your growth.

✅ More engagement
✅ More loyalty
✅ More revenue
✅ Less hassle

Ready to Launch Your App?

Let’s future-proof your small business together.

👉 [Book a Free Demo]
👉 855-895-0044

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Building an App Can Help Grow Your Business. Here’s How to Do It

Mobile Apps and Your Business

In today’s digital age, mobile applications have become essential tools for businesses looking to engage with customers, streamline operations, and stay ahead of the competition. As more people rely on their smartphones for everyday tasks, having a mobile app is no longer a luxury—it’s a necessity. Whether you are a small startup or a well-established company, building an app can significantly contribute to your business growth. Here’s how you can do it, and why Mass Mobile Apps is the best solution for your mobile app development needs.

Why Your Business Needs a Mobile App

  1. Enhanced Customer Engagement: Mobile apps provide a direct channel to engage with customers. Through push notifications, businesses can communicate new offers, updates, and information directly to the customer’s mobile device. This level of engagement helps in building a loyal customer base.
  2. Improved Accessibility: With a mobile app, customers can access your products or services anytime, anywhere. This constant availability increases convenience for customers, making them more likely to use your services or buy your products.
  3. Boost Sales and Revenue: Mobile apps can streamline the buying process, making it easier for customers to make purchases with a few taps. The convenience and speed offered by apps can lead to increased sales and higher revenue.
  4. Brand Recognition and Loyalty: A well-designed app with a smooth user experience can significantly boost your brand’s recognition. When customers have a positive experience using your app, they are more likely to develop a sense of loyalty toward your brand.
  5. Data Collection and Insights: Apps provide valuable insights into customer behavior. By analyzing user data, businesses can make informed decisions, tailor their marketing strategies, and improve their products or services.

How to Build an App for Your Business

  1. Define Your Objectives: Start by defining what you want to achieve with your app. Are you looking to increase sales, improve customer service, or enhance brand awareness? Clear objectives will guide the development process and ensure your app meets your business needs.
  2. Understand Your Audience: Know your target audience and what they expect from your app. Understanding your customers’ needs and preferences will help in designing an app that provides value and resonates with them.
  3. Choose the Right Platform: Decide whether you want to build an app for iOS, Android, or both. Consider your target audience’s device preferences and the geographical markets you are targeting.
  4. Design a User-Friendly Interface: Your app should have an intuitive and attractive design. A user-friendly interface enhances the customer experience and encourages users to spend more time on your app.
  5. Ensure Security: Security is paramount in app development. Make sure your app protects user data and complies with relevant regulations. This builds trust with your users.
  6. Test and Launch: Before launching your app, test it thoroughly to ensure there are no bugs or issues. A smooth launch will provide a positive first impression to your users.
  7. Promote Your App: Use various marketing channels to promote your app. Social media, email marketing, and your website are great platforms to create buzz and encourage downloads.

Why Choose Mass Mobile Apps?

When it comes to building a mobile app for your business, choosing the right development partner is crucial. Mass Mobile Apps stands out as the best solution for several reasons:

  1. Expertise and Experience: Mass Mobile Apps has a proven track record of delivering high-quality mobile apps across various industries. Their team of experts understands the nuances of app development and is adept at turning your vision into a functional, user-friendly app.
  2. Custom Solutions: Every business is unique, and so are its app requirements. Mass Mobile Apps offers custom app development solutions tailored to meet your specific business needs, ensuring that the final product aligns perfectly with your objectives.
  3. User-Centric Design: The design of an app can make or break its success. Mass Mobile Apps focuses on creating apps that are not only visually appealing but also offer an exceptional user experience. They understand the importance of a user-friendly interface and work to ensure that your app is intuitive and easy to navigate.
  4. Scalability: As your business grows, your app needs to grow with it. Mass Mobile Apps builds scalable solutions that can adapt to your evolving needs, ensuring that your app remains relevant and functional as your business expands.
  5. Robust Security Measures: Protecting user data is a top priority for Mass Mobile Apps. They implement robust security measures to safeguard sensitive information, giving you and your customers peace of mind.
  6. Support and Maintenance: Building an app is just the beginning. Mass Mobile Apps provides ongoing support and maintenance to ensure that your app runs smoothly and stays up-to-date with the latest technologies and trends.

Conclusion

Incorporating a mobile app into your business strategy can lead to significant growth, from enhanced customer engagement to increased sales. By following the right steps and choosing a reliable partner like Mass Mobile Apps, you can create an app that not only meets but exceeds your business goals. Embrace the power of mobile technology and take your business to new heights with a custom app built by Mass Mobile Apps.

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Unleashing the Power of Flutter

Photo by Artur Shamsutdinov on Unsplash

Introduction:

In the dynamic world of app development, choosing the right framework can be a game-changer. Flutter, a UI toolkit developed by Google, has been making waves in the industry for its versatility and efficiency. With its unique features and robust capabilities, Flutter has become a preferred choice for developers aiming to create cross-platform applications. In this blog, we’ll explore the numerous benefits that come with using Flutter for app development.

1. Cross-Platform Development:

One of the primary advantages of Flutter is its ability to facilitate cross-platform development. With a single codebase, developers can create apps that run seamlessly on both Android and iOS platforms. This not only streamlines the development process but also reduces the time and effort required to maintain two separate codebases. The hot reload feature further accelerates development, allowing developers to see instant changes and improvements in real-time.

2. Expressive and Beautiful UI:

Flutter provides a rich set of pre-designed widgets that enable developers to build expressive and visually appealing user interfaces. The framework allows for complete customization, giving developers the freedom to create unique and engaging designs. The “widget” system in Flutter simplifies the creation and arrangement of UI elements, resulting in a more intuitive and efficient development experience.

3. Fast Development Cycle:

Flutter’s hot reload feature deserves a special mention for its impact on the development cycle. With hot reload, developers can instantly see the effects of code changes, making the debugging and testing process quicker and more efficient. This real-time feedback loop enhances collaboration among team members and fosters a more iterative and agile development approach.

4. Consistent Performance:

Flutter leverages a compiled programming language called Dart, which allows it to achieve native performance levels. Unlike some other cross-platform frameworks that rely on web views, Flutter renders its own UI directly on the device, ensuring a consistent and smooth performance across different platforms. This results in faster app startup times, reduced lag, and an overall enhanced user experience.

5. Large and Active Community:

Flutter has gained significant traction within the developer community, leading to a vibrant ecosystem of resources, documentation, and third-party packages. The extensive support from Google and the open-source community ensures that developers have access to a wealth of knowledge, making problem-solving and learning more accessible. Additionally, the constant updates and improvements from the community contribute to the framework’s overall robustness.

6. Cost-Effective Development:

The cross-platform nature of Flutter translates into cost savings for businesses. Instead of maintaining separate development teams for Android and iOS, companies can invest in a single team proficient in Flutter, reducing development costs and timelines. The efficiency of the development process, coupled with the ability to reuse code, contributes to a more cost-effective app development lifecycle.

Conclusion:

Flutter has emerged as a powerful and efficient framework for app development, offering a myriad of benefits to developers and businesses alike. From cross-platform compatibility and expressive UI to a fast development cycle and cost-effectiveness, Flutter is changing the landscape of mobile app development. As the framework continues to evolve and gain popularity, it is clear that Flutter is here to stay, providing a robust and modern solution for creating high-quality, visually appealing, and performant applications. I Sawan Narendra Aware, Have 7 years of experience in flutter app development and I can help you build a beautiful flutter app.

By — Sawan Narendra Aware

Technology Enthusiast and Developer

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7 Reasons to Develop a Mobile App for Your Salon

Are you struggling to fill the appointment book at your beauty salon? The solution is right at your fingertips – literally! Introducing the power of a salon app built on the Mass Mobile Apps platform, the ultimate tool for crafting cutting-edge applications that elevate your business to new heights.

In today’s fast-paced world, having a mobile app is not just a trend; it’s a strategic move that can transform your salon business. The Mass Mobile Apps platform makes it easy for beauty salon owners like you to create a personalized and user-friendly app that caters to the dynamic needs of your clientele.

Why You Should Embrace the Salon App Revolution:

  1. Boost Brand Recognition: With your salon app, you become more than just a business – you become a recognizable brand. Enhance your visibility, attract a broader audience, and establish a direct line of communication with your customers. Send customized push notifications to make them feel valued and ensure your services stay top-of-mind.
  2. Gain a Competitive Edge: Stand out in the crowded market of beauty salons by embracing technology. While many competitors may not have a salon app, you can gain a competitive edge by partnering with Mass Mobile Apps. Provide your users with a seamless and friendly app experience, showcasing professionalism that sets you apart from the rest.
  3. Eliminate Queues: Say goodbye to long queues and telephonic hassles. Your clients can effortlessly check available slots and book appointments at their convenience through your salon app. This not only saves time for your clients but also streamlines your scheduling process, ensuring a smoother operation.
  4. Facilitate Easy Payments: In an increasingly cashless society, your salon app becomes the gateway to hassle-free transactions. Integrate popular mobile payment gateways like Stripe or PayPal, allowing users to make quick and secure cashless payments. Say goodbye to the inconvenience of carrying cash.
  5. Showcase Your Services: Your app becomes a virtual showcase of all the services your salon offers. From last-minute emergencies to planned beauty sessions, users can quickly browse through your service bundles, prices, and even catch a glimpse of client testimonials. Make it easy for users to choose your salon for their beauty needs.
  6. Loyalty & Reward Programs: Everyone loves a good deal! Use your salon app to effortlessly roll out loyalty and reward programs. Personalize coupons, update offers, and showcase enticing discounts to keep your customers engaged and loyal. It’s a surefire way to boost sales and recoup your salon app development costs.
  7. House All of Your Digital Asset: Your salon app becomes a powerful marketing tool. Promote your business on various social media channels, online forums, and other platforms and embed all of those chanels inside your app. Let your customers become brand advocates by promoting your app on their social media platforms.

Conclusion: In a digital age where connectivity is key, investing in a dedicated salon app is not just a choice; it’s a necessity. The Mass Mobile Apps platform empowers you to take your beauty salon into the digital era with a feature-rich app. Don’t just keep up with the times – stay ahead and watch your business flourish. Partner with a reliable development company to unlock the full potential of your salon app, combining basic and advanced functionalities for a truly exceptional experience. Elevate your salon, connect with your customers effortlessly, and embrace the future of beauty business with Mass Mobile Apps!

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Staying Connected With Customers

In today’s COVID-19 world, where businesses are closed and social distancing is the new normal how do you as a Business Owner stay connected to your customers? Any and every way you can… I have received emails from most of the companies I deal with telling me about the measures they are taking to combat the virus and after a few of those I have begun deleting and moving on without reading the rest.

That’s where having a channel that a Business Owner can use to get their messages out and know they are being seen is CRUCIAL! Its not so much about now, but about after this blows over (and it will blow over) that your customers will need to know that you are back and how you will be conducting business moving forward.

The main stream media is doing a great job at keeping people informed on the general conditions and closures that we are all having to deal with now, so letting your customers know that you are closed is not a necessity. What is important is staying in touch with your base during this time with positive content and information about your business and when the time comes that we can get back to some type of normalcy to let them know when you will be back.

With this down time, its the perfect time to get your business setup with the channels of communication your customers are used to using and there is no better channel than Mobile. The team at Mass Mobile Apps have the ability to set you up with a custom mobile app that will allow you to connect with customers via 1)Push Notifications 2)Email and 3)SMS/Text Messaging. All 3 channels are directly integrated into our system and will give you 3 x the advantage of just using 1.

Connect with our team to get you setup and connected with your customers, we understand that your revenues are down so we are offering low cost options to get you setup.

There is no point in panicking over things you cannot control, get ready and be ready for the moment when you are back in business!

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Benefits of a Mobile Loyalty App

 

 

 

 

 

Today’s Consumer spends an inordinate amount of time on their smart phones.  From playing games, connecting on Social Media, and even doing their banking.  Smart Businesses have seen this trend, and understand that they need to position themselves on a channel that consumes so much of their clients attention.

The absolute best and most effective way to do this is to adopt a Mobile First Strategy for your Business, one that includes a Responsive Website (which means that the site is view able on mobile) and a Custom Mobile App.

 

  • Apps Reduce Marketing Costs

Built in E mail and SMS programs, along with unlimited Push Notifications give your business the ability to connect with your customers and know your message is being seen, all at virtually no cost.

  • Apps are a Constant Reminder of Your Business

Mobile Apps REINFORCE YOUR BRAND by increasing visibility.  Your Businesses Logo in an icon on a screen your customers look at hundreds of times a day is priceless!

  • An App Will Generate Repeat Business and Ă  INCREASE SALES!

With our integrated tiered Loyalty Program, you can now reward your customers for shopping instead of discounting.  Studies have proven, that Businesses with a Loyalty Program in place do 20+% better than those without one.  Our Proprietary Actionable Loyalty Initiatives, (ALI) will allow you to reward your customers for actions in the app, like sharing an image, notification or liking any of your existing social media pages.

  • Apps Give You Measurable Marketing Tools

Push Notifications have open rates of 98%, SMS/Text Messages have open rates of 99.9%, compare that to emails that have open rates of 20-30%, and you will start to see a real return on your investment.  You no longer have to rely on “Hope Marketing”, with the built-in marketing tools in the Mass Mobile Apps platform you can new send a marketing message and know it’s being seen!

  • M-Commerce – Monetize With Mobile

Integrate your existing e-commerce site into your app, or add an e-commerce module that will allow you to sell products directly through the app.  Today its important that your business is available to your customers in a Mobile Channel.

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The Cost of Mobile Apps for Small Businesses

Small businesses owners looking for a mobile app platform may be scared off implementing one by the perceived large capital costs involved.

I have some valuable insight on the topic from two perspectives, 1) I was a small business owner looking for a mobile app solution for my retail stores a few years ago, 2) Not finding a solution, I created my own platform that caters to small business owners.

My background is retail, I have owned and operated retail boutiques for the better part of 25 years, so I understand clearly the predicament small business owners face when looking to adopt a mobile app solution.

Let me start off by saying that for business owners today no mater how big or how small, it is imperative that they implement a mobile strategy.  Aside from the many intrinsic benefits that mobile apps provide, like push notifications, food ordering systems, integration of all digital assets, and loyalty programs, they also provide ancillary benefits, like helping rank your business higher on google searches.

The goal of every business owners marketing efforts is to get their message, (whether it is a sales promotion, new arrivals, special event, or general updates) seen by their own customers, and to know that their messages are being seen.  Look at the available marketing mediums that are available to businesses today:

  • Radio
  • TV
  • Print
  • Flyers
  • Paid Web
  • Email
  • Organic/Word of Mouth

The mobile app will over time become the best and most effective way to communicate with your customers, boost engagement and drive sales!  Technology today enables a business owner to design build and publish a mobile app, for less then it would cost them to build a website. The Mobile App will be for businesses today and moving forward, what the website was for businesses in the past.

The other unique perspective I have is that of the founder of a tech start up catering to the small business market.  We have built a platform from the perspective of a user and that perspective gives us the ability to understand the needs of our clients and how they will use our platform daily.

With the introduction of the IPhone, and the dominance of smart phones today as the primary method of accessing the internet for a majority of the population – it is imperative for businesses to adopt a mobile first marketing strategy moving forward.  Cost should no longer be an obstacle for small businesses in finding a mobile app platform.

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Apple’s Update to Guideline 4.2.6 and what it means going forward.

Being a Mobile App Developer in 2018 and Beyond.

As you are likely now aware, Apple has amended its 4.2.6 guideline so that Mobile App Generating systems are able to publish apps and get them approved.  We at Mass Mobile Apps have had detailed conversations with our Apple Rep, and have a clear understanding of what its going to take to get an App approved.

  • Every App will need to have its own Developer Account – While this may be a little inconvenient – it is far better than not being able to publish apps at all.  Please check out our Complete Guide to Setting up an Apple Developer Account 
  • Apple is still looking at diversity in design, and a good user experience – So being able to make beautiful apps with great functionality is just as important today, as it was when Apple first released their 4.2.6 guidelines.  We have taken great strides in providing our re-seller partners the most flexibility in design and app creation.
  • Core Functionality – Apple wants to make sure that apps have a good user experience, and that an app is more than just a bunch of website tabs. If you are building an app that has little to no functionality, you will have a hard time getting your apps approved.

Apple has always wanted to ensure that the user experience with its customers are second to none.  With the updated App Store, and now the continued ability for App Building services to be able to serve Small Business Owners, Apple is ensuring that it stays competitive in the rapidly evolving Mobile Landscape.

The team at Mass Mobile Apps, continues to look at providing a platform that is productive for both Re-Sellers and Merchants alike.  We are positioning our platform to be an industry leader and the Best Mobile Solution for providers and end users alike.

To find out more about Mass Mobile Apps please contact us at info@massmobileapps.com.

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Why Small Business Apps are HOT!

Restaurant, Salon, Clothing Boutique or Shoe Store, every small business should have an app! It’s EXTREMELY AFFORDABLE, easy to manage and a must have in today’s Mobile First World!

Why do SMEs need mobile apps? That is no longer the question, rather How can a Small Business survive without one?

ALL Your customers use mobile apps

The three most important trends today? Mobile, mobile and mobile. People almost exclusively use their smartphone to purchase, pay, play, work, learn and communicate. Consumers have switched from desktop to mobile and from browsers to apps. So whether you’re a hotel, restaurant or boutique, your customer prefers mobile.

  • The average American already spends more than two hours a day on a mobile device and the majority prefers mobile apps over websites. 86% of mobile time goes to apps and only 14% to the browser.
  • In Sweden apps have become the preferred shopping channel of mobile buyers (41% app, 36% browser). Source Statista.com

More potential for customer loyalty

Mobile apps have more potential for SMEs when it comes to marketing and customer loyalty and, therefore, are a good way to increase revenue.

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How do apps increase loyalty and revenue?

The company’s logo or app icon is clearly visible on the smartphone screen so you are only one tap away from interaction and user engagement.

SMBs with mobile apps don’t wait for visitors to come to their website; they interact with their users. Does a website see it when an app user is in the neighborhood? Can a website send that user a Geo based push message with a special offer? Apps can. With an app you can send anyone in a specific area a message that you have a special sales afternoon. Or you could offer guests a free coffee if they stops by in your shop. See how to send geo based push messages

Apps also house  all of  the company’s digital assets like, social media, website, blog and website in one place, beautifully curated in the corporate style, without the competition of other Facebook posts or tweets. You’ll get maximum attention.

Any company, from hairdresser to Cafe to a Retail Boutique can have an in-app customer loyalty card with an attractive savings program. There is no need for separate cards or stamps. All app owners can craft a Loyalty Program within minutes. Your app is a great way to get your customers coming back more often and spending more when they do.  Studies have proven that it is easier and cheaper to retain a customer than it is to acquire a new one.

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For companies, it is an extension of your brand, that will give you instant credibility with your clients.  With a Mass Mobile Apps app you get a professional presence in both app stores, a special app promotion video for your website and your app will help you rank higher on Google’s search engine.

 

E-commerce becomes M-commerce

M-Commerce will soon out pace E-Commerce, and it would be a wise decision to have your business ready sooner, rather than later.  Our Shopping cart, also lets you setup a complete M-Commerce tool directly in your app, or if you already have an existing e-com site, than it can be directly integrated into your app.

 

Why do people prefer apps?

Simply put a native mobile app is specifically designed for your mobile device.  Even the best responsive websites are hard to read and navigate on a smart phone.  A Mobile App is today and tomorrow, and Mobile Website is so yesterday.

 

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5 Tips on Creating a Push Notifications

1

Studies have proven that push notifications can be the ultimate user engagement tool. According to multiple sources, 98% of push notifications are read, as opposed to 15-25% for email-based campaigns.

Push notifications allow App Merchants to reach their customers outside of the in-store experience. If your messages are crafted correctly, it can create real value and promote an almost viral level of the sharing of your content.

2Frequency of your messages.

The first rule of push notification marketing – don’t overdo it. Especially if you’re sending push notifications for advertising or promotional purposes: less is usually more. Ask yourself: “Would I be annoyed by the volume of messages I’ve been receiving from this app?” If the answer is yes, or even maybe, you may want to consider spacing them out.

3Schedule your push notifications.

How would you like to be woken up in the middle of the night by a vibrating cell phone, flashy lights and a push message saying you have a $5 discount on your next purchase if you invite a friend? Knowing your target market allows you to send messages during reasonable hours when engagement is usually at its highest. Anything between 10 AM and 6 PM is recommended. Send anything outside the recommended period, and you risk missing the user’s attention or annoying them.

4Encourage engagement whenever you can.

A relevant message is great, but it’s even better to create a discussion or an interaction within the app which leads to sharing and other benefits. Using your in-app social network, you can drive users towards engagement. For example, start a photo-based contest, such as “post a picture of X” – or reward users for the best response to a posted question.

5Offer exclusive discounts or deals.

Who isn’t looking for a good deal? Use push notifications to send out ‘What’s new’ and ‘Today only’ deals. You might also think about using push notifications to inform users about discounts on products you offer, and you can create exclusive app only offers, which shows the value in joining.

6Event reminders and announcements.

Is the big game today? What time does the DJ start at the club tonight? Will there be a change in store hours over the holidays? Friendly reminders in form of push notifications take only moments to set up, but might save your users minutes or hours of ‘search time’. Minimize possible frustration caused by last minute changes and increase brand loyalty by making sure your users have all the latest information at hand.

By optimizing your messages to increase app open and conversion rates you’re not just improving app retention, but you’re also setting yourself up to increase customer lifetime value.

And if you haven’t used push notifications in your app yet, we challenge you to get one out in the coming week. Push notifications are free to use within the Mass Mobile Apps platform and it takes 30 seconds to send them to every one of your customers.  Today an Mobile Loyalty App is a necessity for any business looking to grow or maintain its customer base, and the Push notification is the most effective way to reach that base.

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