Regardless of the size of your business, customer loyalty programs ensure more repeat business than any other form of advertising. However you need to make sure that your customers are participating, and are able to advantages of your program.
The easiest way to promote your loyalty program is to do it at the point of sale, face to face with your customer. It is imperative that your employees are well trained and enthusiastic when promoting your program. The customer is already committed to buying something from you, why would they not want to receive some type of a reward for giving you their business? If your business has the ability at the time a transaction is being made, it would be an easy way to help your customer sign up, or download your program, alternatively if you are a high volume enterprise, then having professionally printed material explaining how the customer would be able to join your program at a later time would be important. In both scenarios there should be clearly marked signs outlining how to join, and what the benefits of your program are.
Featuring your loyalty app, with the links of the respective app stores, in all your marketing material, is also an excellent way to quickly gain users. Places that would be helpful are, your website, your company facebook page, your company twitter account, and other company social media accounts…
For any loyalty program to work, it essential that you are able to get your customers to adopt it. Offering an instant reward upon signing up is a tool that is also very effective; for example, upon signing up for your program, offer the customer an instant savings or a gift. This will dramatically increase early adoption, and get your program off to a good start.
At Mass Mobile Apps, we have account experts that can help you structure a program, and ensure your success. Contact us to get started! [contact-form subject=’Contact from Blog’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]