Building an App Can Help Grow Your Business. Here’s How to Do It

Mobile Apps and Your Business

In today’s digital age, mobile applications have become essential tools for businesses looking to engage with customers, streamline operations, and stay ahead of the competition. As more people rely on their smartphones for everyday tasks, having a mobile app is no longer a luxury—it’s a necessity. Whether you are a small startup or a well-established company, building an app can significantly contribute to your business growth. Here’s how you can do it, and why Mass Mobile Apps is the best solution for your mobile app development needs.

Why Your Business Needs a Mobile App

Enhanced Customer Engagement: Mobile apps provide a direct channel to engage with customers. Through push notifications, businesses can communicate new offers, updates, and information directly to the customer’s mobile device. This level of engagement helps in building a loyal customer base.
Improved Accessibility: With a mobile app, customers can access your products or services anytime, anywhere. This constant availability increases convenience for customers, making them more likely to use your services or buy your products.
Boost Sales and Revenue: Mobile apps can streamline the buying process, making it easier for customers to make purchases with a few taps. The convenience and speed offered by apps can lead to increased sales and higher revenue.
Brand Recognition and Loyalty: A well-designed app with a smooth user experience can significantly boost your brand’s recognition. When customers have a positive experience using your app, they are more likely to develop a sense of loyalty toward your brand.
Data Collection and Insights: Apps provide valuable insights into customer behavior. By analyzing user data, businesses can make informed decisions, tailor their marketing strategies, and improve their products or services.

How to Build an App for Your Business

Define Your Objectives: Start by defining what you want to achieve with your app. Are you looking to increase sales, improve customer service, or enhance brand awareness? Clear objectives will guide the development process and ensure your app meets your business needs.
Understand Your Audience: Know your target audience and what they expect from your app. Understanding your customers’ needs and preferences will help in designing an app that provides value and resonates with them.
Choose the Right Platform: Decide whether you want to build an app for iOS, Android, or both. Consider your target audience’s device preferences and the geographical markets you are targeting.
Design a User-Friendly Interface: Your app should have an intuitive and attractive design. A user-friendly interface enhances the customer experience and encourages users to spend more time on your app.
Ensure Security: Security is paramount in app development. Make sure your app protects user data and complies with relevant regulations. This builds trust with your users.
Test and Launch: Before launching your app, test it thoroughly to ensure there are no bugs or issues. A smooth launch will provide a positive first impression to your users.
Promote Your App: Use various marketing channels to promote your app. Social media, email marketing, and your website are great platforms to create buzz and encourage downloads.

Why Choose Mass Mobile Apps?

When it comes to building a mobile app for your business, choosing the right development partner is crucial. Mass Mobile Apps stands out as the best solution for several reasons:

Expertise and Experience: Mass Mobile Apps has a proven track record of delivering high-quality mobile apps across various industries. Their team of experts understands the nuances of app development and is adept at turning your vision into a functional, user-friendly app.
Custom Solutions: Every business is unique, and so are its app requirements. Mass Mobile Apps offers custom app development solutions tailored to meet your specific business needs, ensuring that the final product aligns perfectly with your objectives.
User-Centric Design: The design of an app can make or break its success. Mass Mobile Apps focuses on creating apps that are not only visually appealing but also offer an exceptional user experience. They understand the importance of a user-friendly interface and work to ensure that your app is intuitive and easy to navigate.
Scalability: As your business grows, your app needs to grow with it. Mass Mobile Apps builds scalable solutions that can adapt to your evolving needs, ensuring that your app remains relevant and functional as your business expands.
Robust Security Measures: Protecting user data is a top priority for Mass Mobile Apps. They implement robust security measures to safeguard sensitive information, giving you and your customers peace of mind.
Support and Maintenance: Building an app is just the beginning. Mass Mobile Apps provides ongoing support and maintenance to ensure that your app runs smoothly and stays up-to-date with the latest technologies and trends.

Conclusion

Incorporating a mobile app into your business strategy can lead to significant growth, from enhanced customer engagement to increased sales. By following the right steps and choosing a reliable partner like Mass Mobile Apps, you can create an app that not only meets but exceeds your business goals. Embrace the power of mobile technology and take your business to new heights with a custom app built by Mass Mobile Apps.

January 26, 2023

How Can a Mobile App Help Your Business in 2023

Mobile apps have become an essential tool for businesses in today’s digital age. Here are a few reasons why mobile apps can be beneficial for your business:

Increased customer engagement: Mobile apps allow businesses to connect with customers in a more personal and direct way. With push notifications, businesses can easily keep customers informed about promotions, sales, and other important information.
Improved customer loyalty: Mobile apps can help businesses build customer loyalty by providing a convenient and personalized experience. Features such as loyalty programs and rewards can encourage customers to return to the app and make repeat purchases.
Increased sales: Mobile apps can help businesses increase sales by providing customers with a quick and easy way to make purchases. With in-app purchasing, customers can make a purchase without ever leaving the app, making the process seamless and convenient.
Cost-effective marketing: Mobile apps can be an cost-effective way for businesses to reach and engage customers. Marketing campaigns can be targeted specifically to app users, and push notifications can be used to promote sales and special offers.
Improved customer service: Mobile apps can also be used to improve customer service by providing customers with easy access to information and support. Features such as chatbots and FAQ sections can help customers find the information they need quickly and easily.

Overall, mobile apps can be a powerful tool for businesses looking to improve customer engagement, increase sales, and build customer loyalty. With the increasing popularity of mobile devices, it is becoming increasingly important for businesses to have a mobile app to stay competitive in today’s digital landscape.

*This article was written with ChatGPT

January 24, 2023

When Will Your Company Go Mobile?

If you are a business owner today — no matter what size your business is — you need to start thinking about a mobile-first strategy if you have not already done so. In today’s world, businesses everywhere are looking for an edge, especially small businesses. Mobile can be that edge.

It is no longer a question of if your business should adopt a mobile strategy, the question is when. When small business owners start their research into app development, they might be discouraged when they find out what it is going to cost. The average mobile app can cost $270,000 to develop, according to a survey from Kinvey.

Those figures are sure to scare away most small business owners, and even some of the bigger ones. I have some unique insights into this process, having seen it from both sides. I have a retail background and in 2014, I was looking for a way to better connect with my customers. I tried many of the marketing tools available to me, including radio, magazines, flyers, email, social media and paid web. Some avenues had results and others did not, but with all the competition for the attention of my customers, it became increasingly difficult to stand out.

The goal of my marketing efforts was to get my message in front of my customers in the most effective way possible and to increase sales as a direct result of those efforts. A Google search for how to increase sales resulted in my “aha moment.” Businesses with loyalty programs generally have profits that are higher than businesses without one, and companies like Starbucks saw a 26% increase in profits after introducing a loyalty program. I began looking for ways to implement a loyalty program for my business and after a few days of research settled on a mobile loyalty app. In 2014, the mobile app landscape was not where it is today and what I was looking for did not exist, so I went out and built it.

As a retail owner who also founded an app development company, I know that a business owner today can design, build and publish their own custom mobile app for less than it would cost them to publish 10,000 flyers just once. The mobile app today is as essential to businesses as a website has been in the past. Over time, I believe it will become the most effective way to connect with and engage your customers.

If you look back 20 years, how many businesses had a website? Today, a business without a website is like a business without a sign. If I look ahead five years, I can imagine a landscape where mobile is the dominant medium — even more so than it is today.

When looking for a mobile solution, it is important to make sure that the solutions being offered are ones that you will use. There are a lot of mobile app builders available today, and the solutions they provide are as different as the businesses they serve. Look for a platform where you can speak to a real live person to get a full understanding of the solutions they offer. Features are important, and like anything, it is quality, not quantity that matters here. Look for the types of features that you will use in your business.

For example, almost every mobile app builder offers some type of loyalty program. Most that I have seen are simple programs like a digital stamp card — buy nine and get your tenth free. If you are running a cafe, that might be sufficient, but most other types of businesses will need something a little more robust. In designing our loyalty system, I really wanted to have something that would not only reward my customers but would boost my bottom line. As a result, we introduced transaction-based rewards where users are rewarded for the purchases they make. The more they spend the more they earn. This is a win-win proposition for both the consumer and the business owner. When thinking about making a purchase, the consumer is incentivized to not only buy with you but to spend more when they do. The business owner can now offer rewards instead of discounts and ensure that their best customers receive the most rewards.

That is one example of how different features can be between app providers, even if they sound the same. While you think you are comparing apples to apples, in reality, the two offerings could be very different. Do your research, check out more than one company and tell them what you are looking for and what you hope to gain with your mobile app. This is an extremely important decision, and you need to do it right the first time because unlike a website that can be redesigned if you are unhappy with it, moving to a new mobile app platform will not only cost you more money, it will cost you more time and you will lose the downloads you have accumulated.

Your company’s shift to mobile is an inevitability. It’s no longer if you go mobile, but when.

March 31, 2020

Staying Connected With Customers

In today’s COVID-19 world, where businesses are closed and social distancing is the new normal how do you as a Business Owner stay connected to your customers? Any and every way you can… I have received emails from most of the companies I deal with telling me about the measures they are taking to combat the virus and after a few of those I have begun deleting and moving on without reading the rest.

That’s where having a channel that a Business Owner can use to get their messages out and know they are being seen is CRUCIAL! Its not so much about now, but about after this blows over (and it will blow over) that your customers will need to know that you are back and how you will be conducting business moving forward.

The main stream media is doing a great job at keeping people informed on the general conditions and closures that we are all having to deal with now, so letting your customers know that you are closed is not a necessity. What is important is staying in touch with your base during this time with positive content and information about your business and when the time comes that we can get back to some type of normalcy to let them know when you will be back.

With this down time, its the perfect time to get your business setup with the channels of communication your customers are used to using and there is no better channel than Mobile. The team at Mass Mobile Apps have the ability to set you up with a custom mobile app that will allow you to connect with customers via 1)Push Notifications 2)Email and 3)SMS/Text Messaging. All 3 channels are directly integrated into our system and will give you 3 x the advantage of just using 1.

Connect with our team to get you setup and connected with your customers, we understand that your revenues are down so we are offering low cost options to get you setup.

There is no point in panicking over things you cannot control, get ready and be ready for the moment when you are back in business!

March 10, 2019April 30, 2019

Benefits of a Mobile Loyalty App

Today’s Consumer spends an inordinate amount of time on their smart phones. From playing games, connecting on Social Media, and even doing their banking. Smart Businesses have seen this trend, and understand that they need to position themselves on a channel that consumes so much of their clients attention.

The absolute best and most effective way to do this is to adopt a Mobile First Strategy for your Business, one that includes a Responsive Website (which means that the site is view able on mobile) and a Custom Mobile App.

Apps Reduce Marketing Costs

Built in E mail and SMS programs, along with unlimited Push Notifications give your business the ability to connect with your customers and know your message is being seen, all at virtually no cost.

Apps are a Constant Reminder of Your Business

Mobile Apps REINFORCE YOUR BRAND by increasing visibility. Your Businesses Logo in an icon on a screen your customers look at hundreds of times a day is priceless!

An App Will Generate Repeat Business and à INCREASE SALES!

With our integrated tiered Loyalty Program, you can now reward your customers for shopping instead of discounting. Studies have proven, that Businesses with a Loyalty Program in place do 20+% better than those without one. Our Proprietary Actionable Loyalty Initiatives, (ALI) will allow you to reward your customers for actions in the app, like sharing an image, notification or liking any of your existing social media pages.

Apps Give You Measurable Marketing Tools

Push Notifications have open rates of 98%, SMS/Text Messages have open rates of 99.9%, compare that to emails that have open rates of 20-30%, and you will start to see a real return on your investment. You no longer have to rely on “Hope Marketing”, with the built-in marketing tools in the Mass Mobile Apps platform you can new send a marketing message and know it’s being seen!

M-Commerce – Monetize With Mobile

Integrate your existing e-commerce site into your app, or add an e-commerce module that will allow you to sell products directly through the app. Today its important that your business is available to your customers in a Mobile Channel.

April 12, 2018April 21, 2018

The Cost of Mobile Apps for Small Businesses

Small businesses owners looking for a mobile app platform may be scared off implementing one by the perceived large capital costs involved.

I have some valuable insight on the topic from two perspectives, 1) I was a small business owner looking for a mobile app solution for my retail stores a few years ago, 2) Not finding a solution, I created my own platform that caters to small business owners.

My background is retail, I have owned and operated retail boutiques for the better part of 25 years, so I understand clearly the predicament small business owners face when looking to adopt a mobile app solution.

Let me start off by saying that for business owners today no mater how big or how small, it is imperative that they implement a mobile strategy. Aside from the many intrinsic benefits that mobile apps provide, like push notifications, food ordering systems, integration of all digital assets, and loyalty programs, they also provide ancillary benefits, like helping rank your business higher on google searches.

The goal of every business owners marketing efforts is to get their message, (whether it is a sales promotion, new arrivals, special event, or general updates) seen by their own customers, and to know that their messages are being seen. Look at the available marketing mediums that are available to businesses today:

Radio
TV
Print
Flyers
Paid Web
Email
Organic/Word of Mouth

The mobile app will over time become the best and most effective way to communicate with your customers, boost engagement and drive sales! Technology today enables a business owner to design build and publish a mobile app, for less then it would cost them to build a website. The Mobile App will be for businesses today and moving forward, what the website was for businesses in the past.

The other unique perspective I have is that of the founder of a tech start up catering to the small business market. We have built a platform from the perspective of a user and that perspective gives us the ability to understand the needs of our clients and how they will use our platform daily.

With the introduction of the IPhone, and the dominance of smart phones today as the primary method of accessing the internet for a majority of the population – it is imperative for businesses to adopt a mobile first marketing strategy moving forward. Cost should no longer be an obstacle for small businesses in finding a mobile app platform.

January 11, 2018February 25, 2018

Apple’s Update to Guideline 4.2.6 and what it means going forward.

Being a Mobile App Developer in 2018 and Beyond.

As you are likely now aware, Apple has amended its 4.2.6 guideline so that Mobile App Generating systems are able to publish apps and get them approved. We at Mass Mobile Apps have had detailed conversations with our Apple Rep, and have a clear understanding of what its going to take to get an App approved.

Every App will need to have its own Developer Account – While this may be a little inconvenient – it is far better than not being able to publish apps at all. Please check out our Complete Guide to Setting up an Apple Developer Account
Apple is still looking at diversity in design, and a good user experience – So being able to make beautiful apps with great functionality is just as important today, as it was when Apple first released their 4.2.6 guidelines. We have taken great strides in providing our re-seller partners the most flexibility in design and app creation.
Core Functionality – Apple wants to make sure that apps have a good user experience, and that an app is more than just a bunch of website tabs. If you are building an app that has little to no functionality, you will have a hard time getting your apps approved.

Apple has always wanted to ensure that the user experience with its customers are second to none. With the updated App Store, and now the continued ability for App Building services to be able to serve Small Business Owners, Apple is ensuring that it stays competitive in the rapidly evolving Mobile Landscape.

The team at Mass Mobile Apps, continues to look at providing a platform that is productive for both Re-Sellers and Merchants alike. We are positioning our platform to be an industry leader and the Best Mobile Solution for providers and end users alike.

To find out more about Mass Mobile Apps please contact us at info@massmobileapps.com.

July 28, 2017

Why Small Business Apps are HOT!

Restaurant, Salon, Clothing Boutique or Shoe Store, every small business should have an app! It’s EXTREMELY AFFORDABLE, easy to manage and a must have in today’s Mobile First World!

Why do SMEs need mobile apps? That is no longer the question, rather How can a Small Business survive without one?

ALL Your customers use mobile apps

The three most important trends today? Mobile, mobile and mobile. People almost exclusively use their smartphone to purchase, pay, play, work, learn and communicate. Consumers have switched from desktop to mobile and from browsers to apps. So whether you’re a hotel, restaurant or boutique, your customer prefers mobile.

The average American already spends more than two hours a day on a mobile device and the majority prefers mobile apps over websites. 86% of mobile time goes to apps and only 14% to the browser.
In Sweden apps have become the preferred shopping channel of mobile buyers (41% app, 36% browser). Source Statista.com

More potential for customer loyalty

Mobile apps have more potential for SMEs when it comes to marketing and customer loyalty and, therefore, are a good way to increase revenue.

How do apps increase loyalty and revenue?

The company’s logo or app icon is clearly visible on the smartphone screen so you are only one tap away from interaction and user engagement.

SMBs with mobile apps don’t wait for visitors to come to their website; they interact with their users. Does a website see it when an app user is in the neighborhood? Can a website send that user a Geo based push message with a special offer? Apps can. With an app you can send anyone in a specific area a message that you have a special sales afternoon. Or you could offer guests a free coffee if they stops by in your shop. See how to send geo based push messages

Apps also house all of the company’s digital assets like, social media, website, blog and website in one place, beautifully curated in the corporate style, without the competition of other Facebook posts or tweets. You’ll get maximum attention.

Any company, from hairdresser to Cafe to a Retail Boutique can have an in-app customer loyalty card with an attractive savings program. There is no need for separate cards or stamps. All app owners can craft a Loyalty Program within minutes. Your app is a great way to get your customers coming back more often and spending more when they do. Studies have proven that it is easier and cheaper to retain a customer than it is to acquire a new one.

For companies, it is an extension of your brand, that will give you instant credibility with your clients. With a Mass Mobile Apps app you get a professional presence in both app stores, a special app promotion video for your website and your app will help you rank higher on Google’s search engine.

E-commerce becomes M-commerce

M-Commerce will soon out pace E-Commerce, and it would be a wise decision to have your business ready sooner, rather than later. Our Shopping cart, also lets you setup a complete M-Commerce tool directly in your app, or if you already have an existing e-com site, than it can be directly integrated into your app.

Why do people prefer apps?

Simply put a native mobile app is specifically designed for your mobile device. Even the best responsive websites are hard to read and navigate on a smart phone. A Mobile App is today and tomorrow, and Mobile Website is so yesterday.

May 16, 2017

5 Tips on Creating a Push Notifications

Studies have proven that push notifications can be the ultimate user engagement tool. According to multiple sources, 98% of push notifications are read, as opposed to 15-25% for email-based campaigns.

Push notifications allow App Merchants to reach their customers outside of the in-store experience. If your messages are crafted correctly, it can create real value and promote an almost viral level of the sharing of your content.

Frequency of your messages.

The first rule of push notification marketing – don’t overdo it. Especially if you’re sending push notifications for advertising or promotional purposes: less is usually more. Ask yourself: “Would I be annoyed by the volume of messages I’ve been receiving from this app?” If the answer is yes, or even maybe, you may want to consider spacing them out.

Schedule your push notifications.

How would you like to be woken up in the middle of the night by a vibrating cell phone, flashy lights and a push message saying you have a $5 discount on your next purchase if you invite a friend? Knowing your target market allows you to send messages during reasonable hours when engagement is usually at its highest. Anything between 10 AM and 6 PM is recommended. Send anything outside the recommended period, and you risk missing the user’s attention or annoying them.

Encourage engagement whenever you can.

A relevant message is great, but it’s even better to create a discussion or an interaction within the app which leads to sharing and other benefits. Using your in-app social network, you can drive users towards engagement. For example, start a photo-based contest, such as “post a picture of X” – or reward users for the best response to a posted question.

Offer exclusive discounts or deals.

Who isn’t looking for a good deal? Use push notifications to send out ‘What’s new’ and ‘Today only’ deals. You might also think about using push notifications to inform users about discounts on products you offer, and you can create exclusive app only offers, which shows the value in joining.

Event reminders and announcements.

Is the big game today? What time does the DJ start at the club tonight? Will there be a change in store hours over the holidays? Friendly reminders in form of push notifications take only moments to set up, but might save your users minutes or hours of ‘search time’. Minimize possible frustration caused by last minute changes and increase brand loyalty by making sure your users have all the latest information at hand.

By optimizing your messages to increase app open and conversion rates you’re not just improving app retention, but you’re also setting yourself up to increase customer lifetime value.

And if you haven’t used push notifications in your app yet, we challenge you to get one out in the coming week. Push notifications are free to use within the Mass Mobile Apps platform and it takes 30 seconds to send them to every one of your customers. Today an Mobile Loyalty App is a necessity for any business looking to grow or maintain its customer base, and the Push notification is the most effective way to reach that base.

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May 10, 2017

8 Reasons Why Loyalty Programs Are Imperative For Marketers

by: Steve Olenski

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.

What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a loyalty program is a marketing system instituted by a business that rewards purchasing behavior, thus increasing the customer’s urge to stay loyal to the company. A loyalty program may offer convenience, store credit, prizes, or any other benefit that would entice the loyalty of a customer.

Of course, like all other marketing efforts, a well-crafted loyalty program requires resources that may currently be allocated towards other endeavors. If you have not yet implemented a loyalty program in your marketing strategy, or are unsure about its efficacy, consider the following eight reasons why a loyalty program may be a worthwhile option for you.

1. It Has Been Proven to Boost Growth

Of course, each type of loyalty program may yield wildly different results, but as a marketer, you should never overlook the fact that loyalty programs have been tested time and time again, and have proven to be successful in numerous industries.

In fact, the “growth hacker” movement, a recent collection of marketing gurus and regular business owners whose sole aim is the growth of the company, began by using loyalty programs as their traditional model to expand a company. These individuals allocated all of their energy towards growing their business, and saw customer loyalty as one of the easiest ways to ensure this outcome.

2. Loyalty Programs Are Not As Expensive As You May Think

When some marketers think of loyalty programs, they begin to imagine a large portion of existing resources being funneled away into a program that may or may not see success.

In reality, however, pursuing new customers is the true cost burden; a February 2013 article in Forbes asserts that keeping an existing customer is 7 times less expensive than acquiring a new one. Thus, even the resources you utilize in a loyalty program will most likely pale in comparison to the expense of finding new buyers.

Furthermore, depending on the scope of your rewards program, the slight expenses you incur by instituting a loyalty rewards program may be overshadowed by the additional business generated as a result.

3. Boost Your Reputation

Loyalty programs serve a dual function: to incentivize new clients to stick around after purchasing your goods and services, and to ensure that existing loyal clients still feel as if they are valued by your operation.

Of course, by instituting a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others. This, in turn, carries on in a word-of-mouth cyclical nature that continues to achieve growth for your business.

4. Increase Sales By Including Enticing Awards

Marketers and business owners enjoy loyalty programs because they have the ability to improve customer retention for a specific operation. Customers appreciate loyalty programs, however, because they often provide added incentives for making a purchase, with the rewards increasing linearly (or even exponentially) with more purchases, or depending on the size or scope of the item purchased.

Because of this, using a loyalty rewards program in your marketing strategy will help provide you with access to a bigger portion of your customers’ wallets.

This will only occur, though, if the rewards you offer are in tune with the wants and needs of the customers who frequent your business. It is important to point out that not all loyalty rewards programs are the same, and only one that is executed skillfully will have the desired effect.

Your rewards program could entice customers to purchase more at a given time, but only if the incentives you give out are worth it.

5. It Provides Vital Market Research

According to Troy Ireland, CEO of the SEO agency Digital Current:

Understanding the purchasing behavior of a specific demographic is one of the most important sets of research data available to marketers. To develop a strategic plan to present your products in a way that produces the most optimal buying behavior, one needs to understand what the target audience avoids as much as what triggers them to spend their money.

By offering a loyalty rewards program, you are conducting a form of research that will provide you with similar information about your customers. Through trial and error, you will begin to see the sort of incentives that fuel the desire of your clients, and the rewards that don’t elicit the same results.

This allows you to hone in on specific rewards that are most appreciated. Using this information, you can also attach the most sought after rewards to specific products that you are most interested in sharing with your clients.

6. It Makes Customers Happy

Sure, the benefits you offer in your loyalty rewards program may not have any effect on the goods or services that you offer your customers each and every day. That being said, your initiative of providing additional rewards for your most loyal customers sets your business apart from other, non-participating companies.

By implementing a loyalty rewards program, you are sending a message to your current and future client base that you are interested in not only making money off of purchases, but also in a relationship with customers that is mutually beneficial. You sell goods and services, although you attach benefits solely for the benefit of the customer.

This act of goodwill will improve the overall outlook of your customers, which will ultimately have a positive impact on your business.

7. You Can Provide In-Store Or Digital Rewards (Or Both)

One of the most beneficial parts of loyalty rewards systems, for both the customers and the business owners, is that, depending on the tactics, the rewards can be applied to purchases made online, in person, or both. This provides you with the chance to offer a robust set of rewards for a broader array of clients.

If you have noticed that most of your sales are to those who shop on the Internet, enhance your online rewards system; conversely, if most of your business is conducted in person, an in-store program may be best suited for you.

Fortunately, according to Retail Expert Francesca Nicasio of VendHQ, “you have the option to take your pick, depending on the needs of your operation and the setup of your merchant processor.”

8. Once It Gets Started, It Stops Being Work

In reality, setting up a rewards system may take some real effort on your part. It requires initial research regarding the preferences of your customers, as well as the scheme that you would like to implement going forward.

That being said, once you have a rewards program set up, it effectively becomes a self-sustaining machine, due to its cyclical nature: the more a client purchases, the more rewards he or she receives, thus inspiring him or her to continue purchasing.

Continuously updating the rewards will keep your customers engaged, but the work it takes to perform this will be overshadowed by the growth your company experiences.

Why It Is Time For You To Set Up A Loyalty Program

It’s no secret anymore that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve your brand’s reputation. And if you haven’t yet weaved a loyalty program into your marketing strategy, you may be missing out on one of the best and easiest tools available for the success of your business.